Are you struggling to get freelance work?
I really didnt know how to get customers … other than content mills and bidding sites. I discovered a lot from some of those gigs, but the pay wasnt good.
I understand I was. I started chasing after freelance work as a side task to make additional money.
And it provided me an idea. What if I could get self-employed work by offering a one-time discount rate, and get those clients to pay top rates after that?
Then something unexpected happened that changed the way I get freelance work.
Wish to discover my lucrative-discount way to land top clients? Heres what you need to understand.
I was at the supermarket (prior to COVID-19), and discovered workers giving out complimentary samples and coupons to get people to attempt some brand-new items.
Its a lot simpler to get clients now. After that very first project, they dont even blink at paying me $75 an hour … a rate that seemed impossible writing for material mills.
It took some trial and error to determine how to position my discount rate offer, and then get more freelance work at greater rates. But it was worth it.
1. Set your discount rate and standard rate
Raise your rate. She actually concurred and chuckled to my brand-new rate 2.5 times higher than the discount rate.
Choose what you want to work for and the how numerous modifications youll do at that rate. (You dont want to make $20 for hours and hours of modifications.).
Be clear up front. When the next possible client approached me for a low-rate task, I concurred. However I made it clear this was an initial cost only.
Heres what I did the very first time I tried this …
I wrote a brief blog site and made sure it was edited and sent well prior to her due date. I got paid and waited to see what would occur.
2. Know your specific niche before you pitch.
Heres another example of how to use the discount technique …
One client concurred to employ me to compose new copy for two of their item pages. I charged 2.5 times more on the next job, made $500 and got ongoing freelance work from this customer.
Define your niche and perfect customer. With so numerous freelance writers trying to get the exact same jobs online, I decided to approach local small companies. Before I went, I researched their sites and noted what needed to be improved. I even composed brief pieces as examples to share. FYI … this works practically the exact same for landing freelance work online.
Determine a particular composing service you can provide potential customers in your niche. Research study their site and social networks channels. Arrange your portfolio or produce some examples, and thats sufficient to start pitching.
Deal a discount. When the conversation relied on “I dont know … perhaps later,” I offered my one-time discount rate. And it ended up being an excellent way to get individuals to attempt my services much like the samples in the supermarket.
Connect and introduce yourself. When I went, I made in-person appointments and was prepared. You can do this via email by pitching, too. In reality, the reaction to in-person meetings was a lot like pitching by means of e-mail, however that does not mean you quit.
3. Pitch your idea.
Project confidence, be yourself and help potential customers feel comfortable dealing with you.
Whether you reach out to a prospect face to face or by means of email, reveal them youve studied their online existence and have concepts to assist them improve it.
Be prepared. You wont do a good task pitching ideas in an in person meeting or on a call. And you cant write an effective pitch if you do not study up on the prospect. You do not wish to be rushing in a conference, or ramble on in an email.
4. Go over rates … however dont use a discount.
When they ask about the expense, inform them your regular rates and what this include such as planning, project, word-count, and variety of revisions. Dont use the discounted rates unless they seem worried about the expense or not interested. Do not be aggressive.
Just how much should you charge for freelance work?
Ask lots of concerns when you agree on a project. Whos your target audience, normal consumer, or ideal customer? Whats the goal, goal or desired result for this job? Wordcount, length, voice, design, medium (blog site, social, site, webinar, print) the content will be released, and so on. Make sure you know what they want/need.
It depends on a great deal of things. For instance … where youre at in your freelance profession, your specific niche, and maybe your geographical area, if youre concentrating on regional clients.
The discount rate technique in action … I landed a one-time project to write some content for a lawyers website. I finished the job ahead of schedule, then reserved ongoing work at 2.5 X my original rate.
Make a great first impression. Its your opportunity to demonstrate your worth and turn this prospect into a well-paying customer. You need them to understand that youre worth every penny of your normal rates.
Know your niche or local rates for freelance work. Do some research to see what common rates are where you live, or ask freelancers in your niche what they charge.
Heres what I advise to set your rates:.
I got paid and waited to see what would happen.
Choose a small task you can finish quickly. A blog post, web page reword, bio, or product page, for instance.
Jen Jones is a self-employed author and mother of 3 fantastic grownups. Shes likewise enthusiastic about spreading out awareness and want to families with unique needs.
Stay in touch if it makes sense.
Do not burn bridges.
You never ever know when somebody might alter their mind and need you to do some freelance work.
Heres how to make certain you squash that first task for a brand-new client:.
Even the discount method doesnt always assist you land a client. Dont get prevented.
Do you discount your freelance rates to get clients? Lets talk about in the remarks below.
This is an important step to getting the discount rate technique to work. If you deliver low-cost work, theyre probably not going to employ you again … and not at your premium rates.
Offer a one-time discount rate to book higher-paying freelance work.
And it turned out to be an excellent way to get individuals to try my services simply like the samples in the grocery shop.
Write the ideal piece and send it early.
Using the discount rate approach assisted make getting clients a lot simpler for me. And now my customer list is long enough, that I stay busy and feel good about what I earn money to write.
Write, modify and reword. Your hourly rate will most likely draw. But if you overdeliver, guess what? Chances are respectable youll turn this into a long-term customer with the freelancers variation of a grocery-store sample.
With so many independent authors trying to get the very same tasks online, I decided to approach regional little companies. FYI … this works quite much the same for landing freelance work online.
I charged 2.5 times more on the next job, made $500 and got continuous freelance work from this customer.
You need to earn that bumped up salary. You may not get a second opportunity.