by Cent Sansevieri
With summer vanishing in our rearview mirrors, its time for writers and authors to get their calendars and preferred preparation tools in order to begin conceptualizing smart marketing techniques to promote their releases this fall and into the holiday.
If you d like to spread a little happiness, consider this: consumers love a deal, which is why eBook promotions, book bundles, and so on actually assist to press a book to new readers. Among my preferred win-win approaches is the BOGO: Buy One, Get (or Give or Gift) One. You see BOGOs all the time and in different types. Even Starbucks does these during their delighted hour (purchase one drink, get one totally free for a pal).
BOGOS are generally limited-time access campaigns, and people like them. When I just recently released How to Sell Books by the Truckload, we used the pre-order phase to use a BOGO: each purchase entitled the buyer to minimal access to our AME Master Amazon Video program. I was delighted by how effective the strategy was.
Easy BOGO Rules
You can do a BOGO, too! Here are some simple rules to follow to make yours a success. You really wish to prepare out these promos; provide yourself sufficient time to produce branded images, too!
Make certain Youre Offering Something People Actually Want
Which is completely fine if you have an extremely strong fan base, all of whom are demanding for your next book. I gave access to a learning program, which was something that combined well with my book.
Make it Easy to Share
Purchase One, Get One is a great deal– and its also a simple share on social media. Do not make the steps too challenging– one action should equate to one outcome.
Various Types of Offers
Partner with Other Authors
If you are connected to authors in comparable genres, see if they d like to enter on a promo, which could suggest gifting a copy of their book (digital or print) to whoever purchases yours. You might have readers they havent reached yet– readers who might purchase their books, too. You can also trade promotions. You run a BOGO with their book, and then they run a BOGO with yours. After the promo is over, you can celebrate by trading marketing lists.
A BOGO can also be boodle. For example, we have these excellent tote bags that read Ask Me About My Book. I had ours made on etsy in bulk, and although a bulk order indicates we have heaps to offer away, we are still loving them– and our authors do, too! If you need a few less than a zillion, you might likewise go to Zazzle and design your own carry bag– or another piece of boodle, as they have whatever from tee shirts to coffee mugs to stickers, and more!
Purchase One, Give One
This is another fun idea, one I typically run around the holidays: buy a copy of my book and the purchase permits you to present one to a good friend. Generally, the “gifted” book is an eBook. So the reader sends you their invoice with the name and e-mail and any message they wish to consist of, and you present the book. This one has actually been really popular for us, and Ive utilized it a lot!
Digital Gift Packs
If you have a lot of digital content, think about using cutting room floor versions of your book (book material that didnt make it into the final edition). My trading cards are tips-related; whether youve composed fiction or non-fiction, these can be a fun addition to your marketing stock.
Timing and Creating Marketing Materials
Your BOGO requires to run for a week, a minimum of– or longer depending upon what youre doing. If your promotion is a pre-order method, as mine was, you may desire to provide it for two weeks. We combined the promotion with my books pre-order window, which worked terrific, and we created a range of marketing products to support this with different variations as we got closer to the BOGO due date.
Promote, Promote, Promote
Does your book have to be brand name new to do this kind of promo? While its enjoyable to do it at book launch, remember that readers are out there, waiting to find a fantastic new author.
BOGOs and other special deals are enjoyable ways to develop more readership and broaden your reach when choosing how to market a book. Individuals enjoy an offer, especially now, and theyre a strong way to acquire more traction for your book, your brand name, and your future titles.
If youre figuring out how to market a book with a special deal, make a strategy to promote it greatly– through your newsletter and social media or a Twitter ad or 2. Ask other authors you understand to share it with their audiences (even if they arent included in the promo), utilizing hashtags on Twitter and Instagram like: #BOGO, #authorpromo, and/or #specialdeals.
Old vs. New?.
What book promos have worked for you? We d like to become aware of your experience down in the remarks!
If you d like to spread a little happiness, consider this: customers like a deal, which is why eBook promotions, book bundles, and the like actually assist to press a book to brand-new readers. When I recently released How to Sell Books by the Truckload, we utilized the pre-order stage to use a BOGO: each purchase entitled the purchaser to minimal access to our AME Master Amazon Video program. You run a BOGO with their book, and then they run a BOGO with yours. If you have a lot of digital material, consider offering cutting space flooring versions of your book (book material that didnt make it into the final edition). We combined the promotion with my books pre-order window, which worked terrific, and we produced a range of marketing materials to support this with different variations as we got closer to the BOGO deadline.
AME has actually had lots of books on leading bestseller lists, consisting of those of The New York Times, USA Today, and The Wall Street Journal..
Leading Image by Gerd Altmann from Pixabay.
Cent C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a successful author and globally acknowledged book marketing and media relations professional. She is an Adjunct Professor mentor Self-Publishing for NYU. She was named one of the leading influencers of 2019 by New York Metropolitan Magazine..
Her company is one of the leaders in the publishing industry and has actually developed some of the most ingenious Amazon Optimization programs in addition to Social Media/Internet book marketing projects. She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, Revise and Re-Release Your Book, 5-Minute Book Marketing, and Red Hot Internet Publicity, which has actually been called the “leading guide to whatever Internet.”.
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For more information about Pennys books or her marketing services, check out www.amarketingexpert.com..