How to Become a Copywriter: Getting Started & Finding Freelance Copywriting Jobs


Wondering how to end up being a freelance copywriter? This novices guide will reveal you detailed how to end up being a copywriter and start making real money in this lucrative writing specific niche!

What Is Copywriting?

How to Become a Copywriter: 8 Simple Steps for Beginners.


Are you an excellent author?.
Do you have examples to prove it?.
Do you have any sales experience?
Do you have any knowledge of consumer psychology?.
Do you have any organization or entrepreneurial experience?
Do you need some training before confidently saying that you are a competent copywriter?.
Do you understand anything about seo (SEO)?
Do you have any topics that you are a real expert in?
Do you comprehend the distinction in between content writing and copywriting?.

On the other hand, examples of tasks that are not copywriting might consist of basic post, educational and “how-to” guides, and fiction novels..

The term can also connect to circumstances where the objective of the writing is to encourage a certain action from the reader. Composing with the goal of motivating people to sign up to a newsletter, or make a political contribution, would likewise be considered copywriting, although there is no “selling” involved..

Some examples of copywriting include landing pages, small company sites, e-mail marketing, online advertisements, item descriptions, publication ads, and even cereal boxes..


Simply put, copywriting is composing “copy”, which can be specified as words with the goal to sell, encourage, or impact. Whenever a writer creates a piece of content with the aim to offer a product or service, the activity might be called copywriting..

Before seeking out a copywriting position or freelance agreement, its crucial to look honestly at your own abilities and specialties. Some questions that may be helpful to ask yourself include:.

Note: The terms “copywriting” and “copyrighting” are often confused. Copywriting refers to real writing, while copyrighting refers to the legal process of registering a copyright or trademark. If you inform somebody you are a copywriter, they may presume you work in a legal field!

Now, its time to discover the basics of how you can become a copywriter and start discovering independent copywriting jobs. The guide below breaks down our advised process step-by-step.

Before we begin on the nitty-gritty details, its worth taking a birds-eye view of the topic: What is copywriting? And what is a copywriter?.

Step 1: Evaluate Your Skills and Specialties.

Do you understand when you check out great copy, as opposed to average or bad copy?

Copywriters can really charge as much as they desire, so long as they can prove that their work is worth the expense. In a lot of cases, copywriting can have a direct, quantifiable impact on service results. If you can produce copy that enhances conversions on a high-ticket product by 10%, you can charge rather a lot. Clients are less most likely to pay well if you cant show that your work delivers results.

Copywriting rates vary by experience level and by the outcomes produced..

Copy is usually much shorter, more direct, and more persuasive than basic material writing. Even composing a 5-word advertising headline is considered copywriting– and professionals could charge hundreds, if not thousands, for those 5 words..

There are some basic principles that you will desire to find out if youre brand-new to freelancing. The world of freelancing is rather different from the world of standard employment– and this can be specifically real for copywriters, who generally need to frequently pitch to discover brand-new clients, and require to have not only outstanding composing skills, but outstanding sales abilities..

For absolute novices, here is a quick crash-course on freelancing, with a specific concentrate on independent copywriting. You can discover MUCH more inside the Den, however heres a great location to begin:.



Action 3: Create a Portfolio Website.

Step 2: Understand the Basics of Freelance Copywriting.

Per-word rates are extremely typical for content writing, but less so for copywriting where fewer words are frequently utilized..

Consider this: If you can have a possible customer arrive on your site and your copy convinces that customer to hire you, that definitively shows that you do have adequate copywriting skills..

Copy is created to convert or offer in some other method. Customers will expect results from your work, not just a certain number of words..

Bluehost uses numerous benefits for brand-new freelancers. Its one of the more economical hosting plan there, and it also provides very easy to use tools for web development, consisting of 1-click WordPress installs..

Luckily, constructing a site these days is much easier than it utilized to be. For beginners, we suggest using Bluehost for finding your domain and setting up your hosting. Bluehost makes it really basic to set up a basic WordPress-based site..

All self-employed copywriters need to create a portfolio website– even if they do not yet have much of a portfolio to display..

Due to the fact that developing your own website is the best chance to hone your copywriting skills, while likewise plainly showing your copy to the world..


Copywriting is highly project-dependent. The technique for a dental experts website will be much different than the technique for an e-mail marketing project for a not-for-profit.

Copywriters are typically caused as independent professionals.
Freelancers can discover work by pitching small companies, getting posted projects, or partnering with web designers and agencies.
The most typical kinds of copywriting tasks readily available are direct-response copywriting, such as landing pages and e-mail marketing, and small organization site copywriting. However, copywriting is utilized in nearly every company and market, so there is a variety of work readily available..

The rates for copywriting are typically rather a bit greater than for material writing. Nevertheless, more is often expected of copywriters.

The majority of self-employed copywriting projects will be charged per project, per hour, or per word.

For most freelancers, you can sign up for a standard shared WordPress hosting strategy. Then, install WordPress and search the variety of pre-built design templates and styles. Keep in mind, the point here is to display your copywriting abilities, not your web advancement chops– so do not stress over utilizing a template.

Most copywriting does not focus greatly on SEO efforts, although SEO writing concepts can still be helpful for website work. Copy is usually more concentrated on transforming a reader who is already on the page, rather than just bring in that reader to the page in the first location..



If youre interested in some guidance, the Freelance Writers Den is a paid community that helps freelance authors discover well paying jobs, enhance composing skills, and level up the business side of a freelance profession. The Den has a lots of valuable courses and resources for copywriters and content writers alike..

Per-project rates might apply to projects like creating the copy for a whole site. Per-project rates differ widely depending upon the scope and experience level– something like a website copywriting job may be as little as a couple of hundred dollars, or as much as $10,000+.
Per-hour rates are common for all kinds of self-employed copywriting jobs. Beginners might charge around $25 per hour, intermediate writers might charge around $50 an hours, and experts may charge in the series of $100 or more per hour in some cases. Top-tier copywriters might charge $300 per hour or perhaps more.

Copywriting is a skill that takes time to establish. By starting with an assessment of your own current skill levels, you can be much better prepared for what is to come.


Frequently, work will be provided through Google Doc, Word Doc, etc. and submitted for revisions. Expect clients to need modifications most of the times. Copy is something that will typically need to be improved, and needs far more attention to detail than fundamental content writing or blogging..

Is your initial portfolio going to be perfect? It will likely be something that you modify many times over the coming months and years, as you even more refine your abilities.

Click on this link to sign up for Bluehost web hosting and start constructing your portfolio today!

You can ask the neighborhood in the Freelance Writers Den, or reach out to someone you understand in the industry. Ideally, you desire comprehensive feedback, not just from the service owner, but likewise from someone with actual experience as a copywriter.

How to write an attention-grabbing headline.
How to write a gripping value proposal.
How to compose a landing page that converts.
How to compose a sales email that is in fact opened and checked out.
How to write ads that offer.
How to write scripts for videos, radio ads, and so on (if you prepare to operate in these locations).

Step 6: Find Your First (Paid) Gig.

Step 5: Find Your First (Unpaid) Gig.

To really learn copywriting, you need to practice. And with no experience, you will likely struggle to discover paying customers in this niche because it plays such an essential role in a service succcess. This may be a case where its sensible to begin off with a couple of strategic unsettled freelance copywriting gigs..

Step 4: Hone Your Skills in Sales, Psychology, Persuasive Writing.

Now, its time to do some research study and learning! Prior to you can reasonably finish any sort of copywriting job, you will wish to find out the basics of persuasive writing and copywriting, along with the basics of customer psychology.

Reasonably, you must spend at least 10-20 hours studying and learning the basics prior to you even take on a task. Recognize that to end up being a proficient copywriter, you need to in fact get some experience under your belt.

Think about any organization owners in your household or buddy group. Have a look at their sites or marketing products. Could they use a re-do? If so, approach them to ask if they would like help– totally free. In exchange, inquire for two things: Detailed feedback, and approval to utilize the work as a sample on your website..

You dont require to acquire your PhD in any of these subjects, but you wish to learn sufficient that you might hold a reasonable discussion about any of the subjects. The web is a great location to start (consisting of the links above), however dont avoid getting a book or more on the subjects that interest you most..

Moving on from the outright fundamentals, you will want to acquaint yourself with the core copywriting abilities, including:.

Finally, its time to make money with some genuine freelance copywriting jobs. Your first few tasks most likely will not be the very best paying tasks ever, however the point here is to get genuine experience through genuine clients– preferably ones that you dont know personally..

Copywriting is NOT content writing. To produce decent material for websites or blog sites, you actually simply need basic composing abilities and some knowledge of how the internet works.


Where can you discover self-employed copywriting tasks?

Copywriting is an ability that should be constantly studied and practiced.

A great place to start discovering gigs is to pitch organizations.

Think of some little local businesses that might have outdated or improperly composed copy on their sites or promotional products. There will be lots of these. Perhaps its the regional gym you go to or a favorite restaurant..

And dont be afraid to get some training either.

One of the very best methods to level up your freelancing video game is to join the Freelance Writers Den. This membership service consists of more than 300 hours of exclusive classes, boot camps, eBooks and numerous other finding out products. Plus, youll have the ability to find out and ask concerns from a neighborhood of over 1,500 similar freelance authors!

Theres also the choice of discovering self-employed copywriting tasks on quality task boards. Simply understand that not every opportunity you come across on these boards will be worthwhile, so filter appropriately and approach with some level of care.

There are likewise gig platforms like Upwork and Fiverr, nevertheless, we largely advise avoiding these platforms. They take substantial charges out of your earnings, the rates are typically poor, and it can be extremely tough for brand-new writers to land their first gig.


Step 7: Improve Your Skills.

You can also have a look at some fantastic copywriting suggestions here.

Heres simply a small list of some options:.

You can continue practicing, checking out books and blog sites on the subject, and thoroughly reviewing the work of other writers to discover copywriting strategies and hone your skills. On that last point, when checking out the copy of other authors, do not simply look for phrases and words to steal– think about the psychology and thinking behind the copy to comprehend why the author is using those words.

The Freelance Writers Den has resources for developing composing abilities (the SEO bootcamp has some excellent information for becoming an SEO copywriter), landing brand-new customers, enhancing performance, and managing the everyday aspects of running a freelance service. Its beneficial for both copywriters and content writers (and you will discover that you might want to do both)..

You can then approach them (in individual if you understand them or through e-mail) with a pitch on how you can enhance their copy, and how much you would charge. However, pitching will be more effective once youve developed a more impressive portfolio..

As soon as you acquire abilities and experience, you can quickly start charging a growing number of– however in the start, you will require to be patient.

Click on this link for more information about the Freelance Writers Den

Step 8: Run Your Business.

Billing clients to earn money on time (check out our freelancer invoicing guide).
Keep accurate records of both income and costs.
Set aside cash to pay for self-employed freelancer taxes (we advise setting aside around 20-25% of your earnings).
If they have any extra requirements, following up with old customers to determine.
Looking for brand-new clients and jobs.
Continuously enhancing your skills.
Pitching your dream customers.
Adding brand-new samples to your portfolio, and removing less-impressive tasks.
Networking with other writers, entrepreneur and marketing professionals.


Here is something essential to keep in mind: As a freelancer, you are a company. And as a business, there are different tasks that you will need to deal with. The list below covers some of the most crucial jobs:.

There you have it: How to end up being a freelance copywriter in simply 8 actions!

Per-hour rates are common for all types of self-employed copywriting jobs. In lots of cases, copywriting can have a direct, quantifiable effect on service outcomes. Remember, the point here is to reveal off your copywriting skills, not your web development chops– so dont stress about utilizing a template.

This guide sets the foundation for you to build a successful freelance copywriting organization– but obviously, you will require to put in the work to make that dream a reality. As you hone your abilities, bolster your portfolio and gain self-confidence, you will be able to land progressively higher-tier jobs, and make more money!.

Copywriting is NOT content writing. To truly find out copywriting, you need to practice.

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