Ever question if composing on your individual blog site (for complimentary) deserves your time?
About eight months back, I chose to start blogging once a week. I wanted to have a creative outlet and saw my individual blog as a fun hobby.
Its a traditional error. Noise familiar?
I didnt believe my blog site would land me brand-new freelance writing customers, however much to my surprise, it did. Increasingly, I started having potential clients discover my blog, and after that reach out to me about composing for them.
Now instead of constantly needing to search for brand-new work, I have self-employed writing leads concerning me, which is the perfect circumstance for any author.
Wish to find out how to use your individual blog to get self-employed writing leads and clients? Heres what you need to understand.
Then I found myself so busy with customer work that I would stop pitching completely. Eventually, I would end up all the work for my present customers, and discover that my pipeline for the next month was pretty dry.
Years ago, I discovered myself in a relentless cycle when it came to freelance composing work. I would send out lots of pitches for new composing tasks, and gradually however progressively, the work would come rolling in.
1. Select a niche for your blog
If you desire to get traction from your personal blog to discover independent work, then you need to have a particular niche. Having a specific niche offers you trustworthiness, and it will make it much easier for you to construct an audience..
The important thing is that when customers concern your personal blog, they see that youre a professional which you comprehend how to write for an audience..
My freelance writing specific niche is finance, and the theme of my blog is independent writing..
And preferably, your personal blog specific niche will fit in with your freelance writing specific niche, but it doesnt need to.
2. Optimize your article for SEO.
UberSuggest assisted me:.
Enhancing your article for SEO.
Truthfully, none of this work took extremely long, and my efforts started to settle pretty quickly. About 6 months after I started blogging, I was ranking on the first page of Google for multiple keywords..
( And when youre a new blog writer, even a number of hundred strikes a month is considered “high search traffic!”).
It can feel like a difficult task, however it doesnt need to be. I never ever spent money on pricey SEO tools and instead, utilized UberSuggest, which is a free keyword organizer from Neil Patel..
Identify present concerns with my site.
Discover pages with low word counts.
Flag pages that were taking too long to load.
Discover keywords that had high search traffic, however were simple to rank for.
( Editors Note: Its really how we found Jamie Johnson after another writer revoked this particular visitor post project.).
Thats not a pleased accident– it was deliberate. Due to the fact that I spent some time doing keyword research prior to I ever wrote my first blog post, my blog site ranks for specific keywords.
Whenever somebody contacts me through my blog, I constantly ask how they discovered me. And typically, I find out that my leads discovered me from Google search..
3. Write a brand-new blog site post when a week.
Confession: I have attempted (and failed) to begin a personal blog site often times. In the past, I never ever stuck with blogging, due to the fact that I would attempt to commit to posting a brand-new blog site post multiple times weekly.
Existed, done that?
The only method youll succeed with your blog is if you stay with it regularly. Be sensible and select a publishing schedule that works for you. I think as soon as a week is the perfect publishing frequency for the purpose of producing incoming leads.
Today, I just compose a new individual article once per week. And to make it much easier on myself to come up with brand-new ideas, I have a Google spreadsheet complete of topic concepts based upon my keyword research study.
In the start, I would constantly start off strong.
Grab a copy and produce your own. Click the link > > File > > Make a copy.
However after about a month, life would start to obstruct. I would have a week where I was busy with customer work, and I would not have the ability to validate composing unsettled posts for my personal blog site.
Not. Any. More.
4. Share your post on social networks.
Composing about rainbows and unicorns on your personal blog site isnt going to assist you much. And an individual blog isnt going to change other types of marketing overnight.
Required assist with your personal blog to generate freelance leads? Lets discuss in the remark area below.
Its time to start one if you dont currently have an individual blog! Blogging can be a fantastic method to make a name for yourself and bring in a stable stream of freelance writing leads.
Bottom line: If you dont have a personal blog site, then its time to begin one.
Remember, other bloggers are searching for things to publish about on social media, too. So why not let them share your material for you?.
However you have to be tactical about it. Blogging about rainbows and unicorns on your individual blog isnt going to assist you much. And a personal blog site isnt going to change other kinds of marketing overnight.
In the meantime, make sure youre sharing your new blog post on social media, like.
The only way youll be successful with your blog is if you stick with it regularly. Be reasonable and select a publishing schedule that works for you. I believe as soon as a week is the ideal publishing frequency for the purpose of generating inbound leads.
I also like to share article in Facebook groups that permit marketing threads. Ill share a link to my article with a quick description, and nearly whenever, a minimum of one individual will share it on Twitter or save it to Pinterest.
It takes time to get your blog site to a point where its ranking in Google.
You will most certainly still need to put yourself out there and continue pitching your services. Once youve utilized your personal blog to brand name yourself as a professional, then even that will end up being easier gradually.
Jamie Johnson is a Kansas City-based freelance author who writes about personal financing and small company.