How to Pitch & Win Freelance Writing Clients Without a Bullhorn

Youre sitting at your computer battling with how to pitch an editor.

Possibly youre anxious about a call with a prospect.

Or youre frozen, thinking of putting yourself out there on social networks, and telling the world, “Im a freelance author.”

That ever take place to you?

Luckily, you dont need a bullhorn to link with potential customers and land well-paid writing projects. Heres how to win and pitch as a freelancer, even if youre an introvert.

How to pitch freelance potential customers, land assignments, and make money well is on your mind … A LOT

Maybe youre not cut out for this.
What if they discover you do not know everything?
What do you understand about how to pitch this business, prospect, or publication?
If only you were more confident, more social, more outbound … If youve ever got stuck believing you dont understand how to pitch or you cant win at freelancing, because youre not the loudest individual in the space, youre not alone.

Which voice inside your head keeps piping up …

Meet Tom Albrighton: The Freelance Introvert

Tom Albrighton

What would you do if you got laid off from your job in the publishing industry? Thats exactly where Tom Albrighton found himself about 15 years earlier.

Searching for recommendations on how to win and pitch at freelancing, even if youre not the loudest individual in the space? Examine out Toms ideas and suggestions from a current interview inside the Freelance Writers Den.

Today, hes taken a niche as a freelance editor and B2B writer. And hes the author of The Freelance Introvert:.

He decided to put himself out there and give freelancing a try … on his own terms.

Q1: Can you be an effective freelance author, even if youre an introvert?

Ive been freelancing for close to 15 years. And Ive been an introvert my whole life.

Over time, Ive realized thats just my character. Im pleased working on my own. I think the older I get, the more shy Ive become, and thats simply fine.

Q2: Whats helped you the most with how to win and pitch at freelancing?

Under promise & & overdeliver. How do you do it? I try and keep expectations with freelance writing prospects reasonable. Then beat them, rather than constructing up the expectations and then falling short.

Offer worth. I like to discover the customers who fit my service, and truly concentrate on helping them to the finest of my capabilities.

Listen thoroughly to clients and prospects. Its essential to really listen to what people are stating. And realize you dont constantly know what theyre saying the very first time around.

When you actually listen, in some cases youll think: “Oh, I can see what theyre getting at now. I could see what they were attempting to say or didnt rather feel they could state.”.

Plus, being a good listener is just part of who you are, if youre an introvert.

Tom: Everyone discovers their own course to freelance success. I constantly encourage everybody to explore their own course and not always copy what Ive done. Some concepts that have worked for me consist of:.

Q3: Whats the different in between being a shy author and introvert freelancer?

Tom: Theres a common misconception that introvert immediately equals shy. Theyre very different.

Frequently when youre satisfying prospects and customers for the first time if youre a shy writer … You feel uncomfortable and tense in company. And its constantly there.

An EXTROVERT draws energy from other individuals, feels stimulated by company, desires to be around individuals, perhaps feels a bit low and lacking instructions when theyre alone.

For an INTROVERT, its the other method around. You draw energy from being alone instead of from remaining in company. You get energy from your alone time. You can deal with business if you desire to. You just prefer not to be in company for a lot of the time.

If youre an introvert freelancer … Shyness, is just a sensation. Being an introvert is more of a character trait.

Q4: What are the drawbacks of being an introvert freelancer?

You get excessive of what you want. You need to sit with your own ideas and issues too much. Its how a lot of freelancers start to second-guess how to pitch, how to get clients, how make more. You need to be speaking to other individuals, but you simply dont. Which can turn into a brooding, down spiral. If youre part of a neighborhood like the Freelance Writers Den, you do not have to work alone.

There are some disadvantages of ending up being too introverted as a freelance writer:.

Youre used to an employer informing you what to do: You might hate your boss or your colleagues at a day task, bu theyre informing you what to do and shaping your reality from day to day. As a freelancer, you require to be self-directed. Youre running a one-person business. The dollar stops with you. Youve got to keep the entire program on the roadway, and that can be challenging for introverts.

Tom: Well, I can go actually weeks, possibly months sometimes, without seeing anybody face to deal with about freelance work. For me, that truly boosts my well-being.

You prevent marketing and reaching out. You understand you require to do some outward-facing jobs, however you dont. : Read the standards for a prospect on how to pitch an idea, and then do it. Market yourself. Get on the phone and handle clients. If you dont put yourself out there, you wont have a freelance composing company.

Q5: What are some strengths of being an introvert freelance writer?

These are a few of the things that make introverts excellent freelancers.

Tom: Its a character quality. So this isnt true for everyone, but introverts tend to be self-motivated and independent. You:.

Dont need to draw energy from others.
Have the abilities and discipline to set your own targets and goals, and motivate yourself.
Dont get taken out of shape quickly.
Listen really carefully to what individuals say, remember it, and you act upon it.
Have the capability to focus.
Worth long-lasting customer relationships, over short-terms ones.

Q6: What marketing techniques do you advise to get self-employed work?

Just share your truth, your ideas about being a freelance writer.

Required assistance landing freelance composing gigs? Lets discuss in the comments.

Tom: You have to choose a sustainable marketing activity. You cant approach it with a spring-clean mindset, do one enormous splurge, and get it out of the way. Consider it like this:.

Marketing is the generation of future cashflow.

If youre an introvert freelance author, youve got a lot going for you. Its a strength that can assist you move up, earn more, and land terrific customers … in your own way. Look at it this way, and youll be fine.

Practice your elevator speech. This can truly help you when a possibility says: “Tell me about yourself.” (Thats sort of a trigger for introverts. When I hear that, I immediately think: Oh, I dont desire to speak about myself. I dont wish to expose anything to you.). So rather of going crazy, take a while right now to compose your individual pitch. When possibility or client asks, that method youve got an action.

Heres 3 techniques I suggest:.

If you wish to buckle down about how to pitch and land clients, you require to select a freelance marketing activity youll really do every day or every number of days.

If youre an introvert freelance writer, youve got a lot going for you.

If youre a bit more old-school like me, discover a perfect customer and send a pitch. Pick a company or a company that youve constantly desired to work for, and just write them an actually, really great pitch letter.

You do not require a bullhorn to be a freelance author.

It requires to be sustainable, and something you enjoy. The marketing you do today is setting your reality 6 to 12 months down the line.

If you dont put yourself out there, you will not have a freelance writing organization.

Evan Jensen is the blog editor for Make a Living Writing. Hes training to run another 100-mile ultra-marathon when hes not on a writing deadline or catching up on e-mails.

Post on LinkedIn to get leads & & recommendations. Im speaking about the much shorter LinkedIn posts rather than really long short articles. 1,300 characters is the limitation. Its probably about 200 words. Ive seen a lot of authors get service in this manner. And you dont have to publish anything incredibly initial, incredibly imaginative. Just share your truth, your thoughts about being a freelance writer.

I try and keep expectations with freelance composing potential customers reasonable. If youre part of a community like the Freelance Writers Den, you dont have to work alone.

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