How to Pitch & Win Freelance Writing Clients Without a Bullhorn

Maybe youre distressed about a call with a prospect.

Youre sitting at your computer battling with how to pitch an editor.

Or youre frozen, considering putting yourself out there on social media, and telling the world, “Im a freelance author.”

That ever happen to you?

How to pitch freelance prospects, land assignments, and get paid well is on your mind … A LOT

Maybe youre not cut out for this.
What if they discover you dont understand everything?
What do you understand about how to pitch this publication, possibility, or business?
If only you were more positive, more social, more outbound … If youve ever got stuck believing you do not understand how to pitch or you cant win at freelancing, due to the fact that youre not the loudest person in the room, youre not alone.

You dont require a bullhorn to link with prospects and land well-paid composing assignments. Heres how to win and pitch as a freelancer, even if youre an introvert.

Which voice inside your head keeps piping up …

Meet Tom Albrighton: The Freelance Introvert

Tom Albrighton

What would you do if you got laid off from your job in the publishing industry? Thats precisely where Tom Albrighton found himself about 15 years ago.

He chose to put himself out there and offer freelancing a shot … on his own terms.

Today, hes taken a specific niche as a freelance editor and B2B writer. And hes the author of The Freelance Introvert:.

Looking for guidance on how to pitch and win at freelancing, even if youre not the loudest individual in the space? Examine out Toms pointers and advice from a recent interview inside the Freelance Writers Den.

Q1: Can you be a successful freelance writer, even if youre an introvert?

Tom: Yeah, for sure. Ive been freelancing for close to 15 years. Prior to that I came up through non-fiction book publishing. And Ive been an introvert my whole life.

I used to be referred to as shy. Over time, Ive understood thats simply my character. Im quite a solitary individual. Im pleased on my own. Im pleased working on my own. I believe the older I get, the more introverted Ive become, and thats just great.

Q2: Whats helped you the most with how to win and pitch at freelancing?

Listen thoroughly to potential customers and customers. Its essential to really listen to what individuals are saying. And understand you do not always understand what theyre stating the first time around.

Tom: Everyone discovers their own path to freelance success. I constantly encourage everybody to explore their own path and not always copy what Ive done. Some ideas that have actually worked for me include:.

Offer value. I like to find the clients who match my service, and really concentrate on assisting them to the very best of my capabilities.

I try and keep expectations with freelance composing prospects sensible. Beat them, rather than constructing up the expectations and then falling brief.

When you really listen, sometimes youll believe: “Oh, I can see what theyre getting at now. I might see what they were trying to state or didnt quite feel they could state.”.

Plus, being a good listener is just part of who you are, if youre an introvert.

Q3: Whats the various in between being a shy author and introvert freelancer?

Is just a feeling if youre an introvert freelancer … Shyness. And its not constantly there. Being an introvert is more of a character trait. I like to define it like this:.

An EXTROVERT draws energy from other individuals, feels stimulated by company, wishes to be around individuals, maybe feels a bit low and doing not have direction when theyre alone.

For an INTROVERT, its the other method around. You get energy from your alone time.

Tom: Theres a typical misconception that introvert automatically equals shy. Theyre very various.

Often when youre satisfying prospects and clients for the first time if youre a shy writer … You feel tense and awkward in business. And its constantly there.

Q4: What are the disadvantages of being an introvert freelancer?

Tom: Well, I can go actually weeks, maybe months sometimes, without seeing anybody face to face about freelance work. For me, that truly boosts my wellness.

Youre utilized to a manager telling you what to do: You may dislike your boss or your coworkers at a day task, bu theyre telling you what to do and forming your reality from day to day. As a freelancer, you need to be self-directed. Youre running a one-person company. The buck stops with you. Youve got to keep the whole show on the roadway, and that can be challenging for introverts.

There are some disadvantages of ending up being too shy as a freelance writer:.

You get too much of what you desire. You need to sit with your own thoughts and issues too much. Its how a lot of freelancers start to second-guess how to pitch, how to get customers, how earn more. You need to be speaking to other individuals, but you simply dont. And that can become a brooding, down spiral. If youre part of a neighborhood like the Freelance Writers Den, you dont have to work alone.

: Read the standards for a possibility on how to pitch an idea, and then do it. Get on the phone and deal with customers. If you do not put yourself out there, you wont have a freelance writing business.

Q5: What are some strengths of being an introvert freelance author?

Tom: Its a character trait. So this isnt real for everyone, but introverts tend to be self-motivated and independent. You:.

Dont need to draw energy from others.
Have the abilities and discipline to set your own targets and objectives, and inspire yourself.
Do not get pulled out of shape easily.
Listen extremely thoroughly to what individuals say, remember it, and you act upon it.
Have the ability to focus.
Worth long-term client relationships, over short-terms ones.

These are a few of the important things that make introverts fantastic freelancers.

Q6: What marketing techniques do you recommend to get independent work?

If you wish to get severe about how to pitch and land customers, you need to pick a freelance marketing activity youll actually do every day or every couple of days.

Practice your elevator speech. This can really help you when a possibility states: “Tell me about yourself.” (Thats kind of a trigger for introverts. When I hear that, I right away believe: Oh, I do not want to discuss myself. I dont wish to reveal anything to you.). So instead of freaking out, spend some time today to write your personal pitch. When possibility or client asks, that method youve got an action.

Just share your reality, your thoughts about being a freelance writer.

Marketing is the generation of future cashflow.

It needs to be sustainable, and something you take pleasure in. The marketing you do right now is setting your reality 6 to 12 months down the line.

I try and keep expectations with freelance composing potential customers practical. If youre part of a community like the Freelance Writers Den, you dont have to work alone.

If youre an introvert freelance writer, youve got a lot going for you.

If youre an introvert freelance author, youve got a lot going for you. Accept it. Do not try to be someone youre not. Its a strength that can assist you move up, earn more, and land great customers … in your own way. Its not a restriction. Take a look at it this method, and youll be great.

Need help landing freelance composing gigs? Lets talk about in the remarks.

If youre a bit more old-school like me, find a perfect client and send out a pitch. Select a firm or an organization that youve constantly desired to work for, and simply write them an actually, truly excellent pitch letter.

Heres three strategies I suggest:.

Tom: You have to choose a sustainable marketing activity. You cant approach it with a spring-clean mindset, do one massive splurge, and get it out of the method. Consider it like this:.

Post on LinkedIn to get leads & & recommendations. Im talking about the much shorter LinkedIn posts instead of truly long articles. So 1,300 characters is the limit. Its most likely about 200 words. Ive seen a lot of authors get service this way. And you dont need to post anything incredibly original, very creative. Just share your truth, your thoughts about being a freelance writer.

If you do not put yourself out there, you will not have a freelance writing company.

Evan Jensen is the blog site editor for Make a Living Writing. When hes not on a composing deadline or capturing up on emails, hes training to run another 100-mile ultra-marathon.

You do not need a bullhorn to be a freelance writer.

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