How to Pitch & Win Freelance Writing Clients Without a Bullhorn

Maybe youre nervous about a call with a prospect.

Or youre frozen, considering putting yourself out there on social networks, and telling the world, “Im a freelance writer.”

Youre sitting at your computer battling with how to pitch an editor.

That ever happen to you?

Luckily, you dont require a bullhorn to connect with potential customers and land well-paid composing tasks. Heres how to pitch and win as a freelancer, even if youre an introvert.

Which voice inside your head keeps piping up …

Maybe youre not cut out for this.
What if they discover out you do not understand whatever?
What do you learn about how to pitch this publication, organization, or possibility?
If only you were more confident, more social, more outbound … If youve ever got stuck thinking you do not know how to pitch or you cant win at freelancing, due to the fact that youre not the loudest person in the room, youre not alone.

How to pitch freelance prospects, land assignments, and make money well is on your mind … A LOT

Meet Tom Albrighton: The Freelance Introvert

Tom Albrighton

What would you do if you got laid off from your job in the publishing industry? Thats exactly where Tom Albrighton discovered himself about 15 years back.

Today, hes carved out a specific niche as a freelance editor and B2B writer. And hes the author of The Freelance Introvert:.

Looking for advice on how to win and pitch at freelancing, even if youre not the loudest individual in the room? Check out Toms pointers and recommendations from a recent interview inside the Freelance Writers Den.

He decided to put himself out there and give freelancing a try … on his own terms.

Q1: Can you be a successful freelance author, even if youre an introvert?

Tom: Yeah, for sure. Ive been freelancing for close to 15 years. Before that I came up through non-fiction book publishing. And Ive been an introvert my entire life.

I used to be referred to as shy. Over time, Ive recognized thats just my character. Im quite a singular person. Im pleased on my own. Im happy working on my own. I believe the older I get, the more introverted Ive ended up being, and thats simply great.

Q2: Whats helped you the most with how to pitch and win at freelancing?

Listen thoroughly to clients and prospects. Its important to truly listen to what individuals are saying. And understand you do not constantly know what theyre stating the very first time around.

I attempt and keep expectations with freelance composing potential customers sensible. Beat them, rather than developing up the expectations and then falling brief.

When you truly listen, in some cases youll think: “Oh, I can see what theyre getting at now. I might see what they were attempting to state or didnt rather feel they could say.”.

Give value. I like to find the clients who match my service, and really focus on assisting them to the best of my abilities.

Plus, being an excellent listener is just part of who you are, if youre an introvert.

Tom: Everyone discovers their own course to freelance success. I always motivate everyone to explore their own path and not necessarily copy what Ive done. Some ideas that have actually worked for me include:.

Q3: Whats the different between being a shy author and introvert freelancer?

For an INTROVERT, its the other method around. You get energy from your alone time.

If youre a shy writer … You feel uncomfortable and tense in company, frequently when youre fulfilling prospects and customers for the very first time. And its constantly there.

If youre an introvert freelancer … Shyness, is just a feeling. Being an introvert is more of a character trait.

Tom: Theres a typical misunderstanding that introvert instantly equates to shy. But theyre very various.

An EXTROVERT draws energy from other people, feels energized by company, wants to be around individuals, possibly feels a bit low and doing not have direction when theyre alone.

Q4: What are the drawbacks of being an introvert freelancer?

There are some downsides of becoming too introverted as a freelance writer:.

As a freelancer, you need to be self-directed. Youve got to keep the whole program on the roadway, and that can be challenging for introverts.

You get too much of what you want. You have to sit with your own ideas and issues too much. Its how a great deal of freelancers begin to second-guess how to pitch, how to get customers, how earn more. You need to be speaking to other individuals, however you simply dont. Which can turn into a brooding, downward spiral. However if youre part of a neighborhood like the Freelance Writers Den, you do not need to work alone.

Tom: Well, I can go actually weeks, maybe months in some cases, without seeing anybody face to face about freelance work. For me, that truly boosts my well-being.

You prevent marketing and connecting. You understand you require to do some outward-facing tasks, however you dont. For instance: Read the standards for a prospect on how to pitch a concept, and after that do it. Market yourself. Get on the phone and handle clients. If you dont put yourself out there, you will not have a freelance composing organization.

Q5: What are some strengths of being an introvert freelance writer?

These are some of the important things that make introverts fantastic freelancers.

Tom: Its a character quality. So this isnt true for everybody, but introverts tend to be independent and self-motivated. You:.

Dont need to draw energy from others.
Have the skills and discipline to set your own targets and objectives, and inspire yourself.
Dont get taken out of shape quickly.
Listen really thoroughly to what people state, remember it, and you act on it.
Have the ability to focus.
Worth long-lasting customer relationships, over short-terms ones.

Q6: What marketing methods do you suggest to get self-employed work?

If youre an introvert freelance author, youve got a lot going for you. Its a strength that can help you move up, earn more, and land great customers … in your own method. Look at it this method, and youll be fine.

If youre an introvert freelance author, youve got a lot going for you.

Tom: You have to pick a sustainable marketing activity. You cant approach it with a spring-clean mindset, do one enormous splurge, and get it out of the way. Consider it like this:.

Need help landing freelance composing gigs? Lets talk about in the comments.

If you do not put yourself out there, you will not have a freelance writing service.

I try and keep expectations with freelance composing potential customers reasonable. If youre part of a neighborhood like the Freelance Writers Den, you do not have to work alone.

You do not need a bullhorn to be a freelance author.

It requires to be sustainable, and something you enjoy. The marketing you do right now is setting your reality 6 to 12 months down the line.

Im talking about the shorter LinkedIn posts rather than actually long short articles. Ive seen a lot of writers get service this method. Simply share your truth, your ideas about being a freelance author.

If youre a bit more old-school like me, discover a perfect client and send out a pitch. Select a firm or an organization that youve constantly wanted to work for, and simply write them a truly, actually good pitch letter.

Evan Jensen is the blog editor for Make a Living Writing. Hes training to run another 100-mile ultra-marathon when hes not on a writing due date or capturing up on emails.

Marketing is the generation of future cashflow.

If you wish to buckle down about how to pitch and land customers, you require to choose a freelance marketing activity youll in fact do every day or every couple of days.

Heres 3 strategies I advise:.

Simply share your truth, your thoughts about being a freelance author.

Practice your elevator speech. This can truly assist you when a possibility says: “Tell me about yourself.” (Thats type of a trigger for introverts. When I hear that, I instantly believe: Oh, I do not wish to discuss myself. I do not desire to reveal anything to you.). Rather of freaking out, take some time right now to write your individual pitch. That method youve got a response when prospect or customer asks.

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