For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, were back for another regional spotlight. To check out the rest, you can go to: Asia here, Middle East Arab markets here, Ibero-America here. Today, Mark is concentrating on the worldwide Asia-Pacific market.
Mark Williams of The New Publishing Standard
Many indies are naturally concentrated on the mature western markets. They are simple to access, have large online populations, and speak English or European languages that are simple to get equated into.
For those of us who prefer to let aggregators do the heavy-lifting, it will be worth looking carefully at all the digital distributors out there and getting the very best of each, not depending on any single player because its convenient or we havent the time. Severe internationalist indie authors take hassle in our stride and make time.
There are 67 million online in Iran. Pakistan likewise has more web users than the UK.
In the last International Insights we discussed how Big Bad Wolf was taking actually millions of English-language books to APAC nations like Thailand, Cambodia, Myanmar, Sri Lanka, Malaysia, Philippines, Taiwan, Pakistan, South Korea and Indonesia, to be offered in 11-day 24/7 flash-sales that bring in numerous countless visitors. Much of these nations have yearly international book fairs that draw in crowds of booklovers the US and UK book fairs can just imagine.
Irans Tehran International Book Fair for example regularly brings in 2 million individuals, and Iran is likewise home to among the greatest bookstores in the world. Irans main ebook store is Fidibo, which has its own ereader for Persian ebooks, and it supplies ebooks for commuters on the Tehran Metro.
In nearly all these countries print access is difficult, although IngramSpark has reinforced its operation in Australia (also serving New Zealand), but profitable deals are to be discovered if we care to look seriously at the twin alternatives of directly approaching foreign publishers and of getting in touch with foreign rights representatives who have specialist regional knowledge and contacts in these markets. Being indie doesnt suggest needing to do it all ourselves.
Some of these countries are little. Kyrgyzstan has simply 2.5 million online, while Singapore has 5.1 million. Here a reminder per the last edition of ALLi International Insights that OverDrive saw 4.2 million digital downloads in Singapore in 2019.
The rest are in Europe? By contrast, over 50% of the worlds online population is in Asia-Pacific (APAC). Weve touched on Asia previously, when we briefly covered India and China in the first ALLi International Insights post, and India came up again in the post on English-language markets.
Theres Thailand with 57 million web users. Or Vietnam with 68 million internet users. And we wind up Google Play Books with Indonesia, which with 171 million online is the fourth biggest country on the world by internet users.
Other APAC book fairs can draw in anywhere from hundreds of thousands to 2 million visitors. Sri Lankas Colombo International Book Fair, for example, pulls in 1.5 million booklovers.
Both have 7 million individuals online that might be connecting with our books. The Himalayan kingdom of Nepal has 16 million web users.
Kobo? Kobo is available quite much everywhere, although localized APAC stores are restricted to Australia, Hong Kong, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand. Kobos international store is one way indies can get in touch with booklovers in the far-too-many-to-mention other APAC nations that Amazon, Apple and Google Play dont want to know.
It will surprise few to find out that Japan has almost two times the variety of web users as the UK. 118 million, considering that you ask. And South Korea is naturally a well-known digital nation, so its 49 million internet users will raise couple of eyebrows.
The year the Kindle store introduced in the there were 1.3 billion individuals online worldwide. By 2010 that had actually reached 2 billion.
Quick forward to 2020 and there are 4.8 billion internet users around the word, and heres the important things: the majority of them are not in those mature western markets we indies focus on. In truth– you may desire to be taking a seat for this– since June 2020 the USA has simply 6.5% of the worlds internet users.
For this essay were going to reserve China, with its 854 million internet users, and India, with its 560 million web users, and likewise the 69 million individuals online in Turkey (more than the UK) and the 112 million online in Russia, as these are covered in the Europe count. That still leaves us with an APAC online population of 886 million– more than Europe, more than Latin America, and over half a billion more than the USA. The bad news is that is spread throughout more than sixty nations, varying from giants like Indonesia to tiny islands in the Pacific, and more languages than you d care to count.
APAC is substantial Apple territory– Apple devices are all over. Apple Books not so much. Google Play Books supports not only Japan and India however also Hong Kong, Indonesia, Kazakhstan, Kyrgyzstan, Singapore, South Korea, Taiwan, Thailand, Uzbekistan and Vietnam.
But the world is huge location. There are 7.8 billion individuals out there, and this is 2020, not 2000. Back in 2000 there were just 360 million internet users around the globe. By 2005, 2 years prior to the Kindle shop launched, there was excited talk that, with 938 million individuals online, we may hit the wonderful one billion mark.
As these ALLi International Insights posts will reveal as the picture constructs up, no matter how internationalist we try to be, theres a big, broad world chance out there that weve hardly started to tap into. Next time someone tells us the international book market doesnt stand a chance against music and motion pictures and were fighting a lost cause, inform them this:
Back in 2000 there were just 360 million web users around the world. And South Korea is of course a popular digital country, so its 49 million web users will raise few eyebrows.
In 2020, Deloitte valued the global book publishing industry at just shy of $150 billion– thats more than the entirety of the worldwide music industry and more than the entirety of the worldwide motion picture industry.
The global book market. Its so much bigger than we think.
Kyrgyzstan has simply 2.5 million online, while Singapore has 5.1 million. Theres Thailand with 57 million web users. And we wind up Google Play Books with Indonesia, which with 171 million online is the 4th biggest country on the planet by internet users.