International Insights: Big Bad Wolf

For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, were proceeding to Big Bad Wolf. If you missed our intro series to worldwide book markets, you can read them here: Africa, India and China markets in Asia, the Middle East North Africa markets, the Ibero-America markets, the Asia-Pacific markets and the European markets, and also a scandal sheet on the English-language markets. This is worldwide insights: Big Bad Wolf.

Mark Williams of The New Publishing Standard

Huge Bad Wolf took 3 million English-language books to Bangkok, Thailand, another 2 million English-language books to Taipei, Taiwan (the first of two events in Taiwan), and another 2 million English-language books to Seoul, South Korea.

Big Bad Wolf began 2020 with a launching occasion in Phnom Penh, the capital of Cambodia in SE Asia, where it took 1 million English-language books and brought in 50,000 visitors in just the first 4 days. Huge Bad Wolfs 2nd place for 2020 was Yangon in Myanmar. (Thats Burma for you older folks out there.) One million books? You wager. Last year Big Bad Wolf did its launching event in Myanmar and it proved so popular that they needed to go back later in the year and do a 2nd run. All told, Big Bad Wolf Myanmar 2019 drew in 250,000 visitors who spent $1.8 million on English-language books.

Yet even thats not the most significant. That crown goes to the Big Bad Wolf occasion in Indonesia, where for a number of years now 5.5 million books have actually been piled high in the flagship occasion in Jakarta, where 750,000 visitors is not unusual. Last year Big Bad Wolf needed to go back to Indonesia a further 6 times, shipping over 10 million books to the nation in overall.

It went to Dubai in the United Arab Emirates where it stacked high 3 million English-language books.

Linking with these readers is down to us, and here I d refer you to a previous ALLi International Insights post on online book fairs and how indie authors can ride these occasions to discover new audiences.

In the Philippines Big Bad Wolf began with 2 million English-language books up for grabs in Manila, but made 3 more journeys to the Philippines in 2015 to attempt stay up to date with need.

In Big Bad Wolfs homeland of Malaysia the business ran no less than eleven events, the greatest of which, completion of year spectacular in Kuala Lumpur, alone fielded 4.5 million books.

Learning from its issues, we can safely presume Big Bad Wolf Singapore, which kicks off September 17, will run smoothly and those 20 million books offered will bring in big online crowds.

There was no Big Bad Wolf Cambodia in 2019, however even so Big Bad Wolf visited ten nations with its 24/7 11-day flash sales of English-language books– many of them on several celebrations, such was the demand. And just so you know, Ive double-checked the numbers that follow and none are typos!

At which point a reminder here that Big Bad Wolf had actually committed to shipping 1 billion books to the emerging markets over the next five years. Of course the pandemic put paid to that idea.

In 2019 Big Bad Wolf went to Colombo, Sri Lanka, with 1.5 million English-language books up for grabs.

Due to the fact that counter-intuitively the pandemic has really dealt Big Bad Wolf the cards to offer much more books than that, by requiring the business to shift its focus from in-person events to online events. With incredible outcomes. So far Big Bad Wolf has only made two test-run occasions on the third celebration e-commerce site Tokopedia in Indonesia, and in August-September launched its very first online occasion by itself website in Thailand.

For indie authors the enjoyment is not almost the substantial demand for English-language books that these occasions– whether online or in-person– demonstrate, but the fact that, by definition, everyone going to these online sales is utilizing a device that can hold audiobooks and ebooks, and every paying consumer is somebody who has the ways to pay online. Whats not to like?

Big Bad Wolf is called after the fairy tale character, as kidss books were the original essential of the operation, but nowadays any and all books are part of the deal. Huge Bad Wolf runs out of Malaysia, where it has, throughout ten years, developed the implausible company model of buying English-language books, in the millions, from publishers in the United States and UK, and after that shipping them in substantial containers to ports in cities throughout South and SE Asia and the Middle East where they are stacked high in convention centres and offered in eleven-day flash sales that are open twenty-four hours a day, which bring in eager booklovers in the tens of thousands.

In truth there were teething issues, as one might anticipate with a debut event of this nature, and in consequence the Big Bad Wolf Thailand online event has actually been extended till September 13, implying if we fast we can take a peak at the excellent series of titles Big Bad Wolf is fielding.

We all love fairytales, however this is a fairy tale with a distinction. A fairy tale where English-language books are sold not in 10s, hundreds, thousands, and even numerous thousands, but by the million, in eleven-day 24/7 flash sales in countries where, usually, English is not the first language.

In spite of this Ive for years now been advocating authors and publishers of all sizes pay attention to Big Bad Wolf, due to the fact that what it is demonstrating is the huge need for budget friendly English-language books in markets many of us will have never offered a doubt to for our English-language titles.

And on October 1 Big Bad Wolf Sri Lanka will make its online debut. Anticipate more as we head into 2021.

This year Big Bad Wolf was part-way through its Indonesia event in Jakarta when the coronavirus pandemic struck and it seemed Big Bad Wolfs plans to ship 1 billion (no typo!) English-language books to the emerging markets over the next 5 years was the rare fairy tale without a pleased ending..

Okay, so now comes the problem. Theres no other way for indie authors to participate the Big Bad Wolf sales as such, due to the fact that they specialise in buying remaindered books from huge publishers. Indies of course do not have actually remaindered books, and in any case the costs associated with our POD books would leave us no space to sell at Big Bad Wolf rates even if there was some method to get our titles physically to a Big Bad Wolf event and incorporate into their system.

However before we go on, lets take a look at the remainder of the Big Bad Wolf 2019 story to totally value the chance about to unfold.

In March Big Bad Wolf took 1 million English-language books to Pakistan for its launching occasion in that nation. It was so popular that Big Bad Wolf had to go back again later in the year.

The Big Bad Wolf events are simply a few of myriad worldwide publishing events we might want to concentrate on. Heres a few more:

Oct 1-4 (India) Delhi Book Fair.

Sep 11-13 (Ireland) Dublin Writers Festival online.

Oct 2-18 (Spain) Madrid Book Fair online.

Oct 30-Nov 9 (Algeria) Algiers International Book Fair online.

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Oct 14-18 (Germany) Frankfurt Book Fair– now online just.

Sep 11-13 South Africa International Book Fair online.

Sep 17-10 Big Bad Wolf Singapore online.

Oct 1-4 Big Bad Wolf Sri Lanka online.

Nov 04-14 (UAE) Sharjah International Book Fair in-person.

Sep 17-19 (Botswana) Gaborone Book Festival.

Up-coming International Book Fairs and Festivals.

Sep 22-27 (Georgia) Tbilisi International Book reasonable in-person.

Sep 26 (China– all year) Smart Beijing International Book Fair online.

Nov 24-30 (Philippines) Manila International Book Fair online

Scribd is offered via Bookbaby, Draft2Digital, Ebook Partnership, PublishDrive, Smashwords, StreetLib and XinXii.

Thailand– the main ebook gamer by far is Ookbee, which is also in the Philippines and Malaysia (and likewise Vietnam). Storytel has a Thailand launch prepared for later on this year.

Ookbee– sadly none of our indie-friendly aggregators have managed to link. Keep plaguing them to attempt again!

Kobo is readily available via BookBaby, Draft2Digital, Ebook Partnership, PublishDrive, Smashwords, StreetLib and XinXii.

e-Sentral is based in Malaysia but likewise supports Singapore and Indonesia (and likewise Brunei).

. N.B. This list is not exhaustive however is precise to the finest of my knowledge. So heres a call out to you, the reader, or maybe our buddies at the different aggregators. Please do submit additional info or corrections in remarks so we can update the list as we go forward

At which point a reminder here that Big Bad Wolf had actually committed to shipping 1 billion books to the emerging markets over the next five years. Because counter-intuitively the pandemic has in fact dealt Big Bad Wolf the cards to offer even more books than that, by forcing the business to move its focus from in-person events to online events.

Bookmate is available through Ebook Partnership and PublishDrive.

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Amazon is obviously readily available direct via KDP, and likewise via BookBaby, Draft2Digital, Ebook Partnership, PublishDrive, StreetLib and XinXii.

OverDrive is the supplier of digital library books in Singapore and in 2019 saw over 4 million downloads (ebook and audiobook) in Singapore. Storytel is also in Singapore.

ALLi notes on shops mentioned in this post:.

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The bad news is none of these countries have Kindle shops, although there is an Amazon Singapore site and an Amazon UAE website and we might see our KDP Print and IngramSpark POD titles there if a third-party seller has them listed.

e-Sentral– go direct or through Bookbaby, Ebook Partnership and PublishDrive.

OverDrive is offered via BookBaby, Draft2Digital, Ebook Partnership, PublishDrive, Smashwords, StreetLib and XinXii.

Storytel– by means of Ebook Partnership, Findaway, PublishDrive and StreetLib. Draft2Digital and Smashwords provide discount rate access to Findaway.

Weve discussed Thailand, Singapore and Sri Lanka today per the impending or on-going online Big Bad Wolf occasions, and also Myanmar, Philippines, Malaysia, Pakistan, Indonesia, South Korea, Cambodia, Taiwan and the United Arab Emirates as Big Bad Wolf nations worth looking for their proven English-language interest.

That crown goes to the Big Bad Wolf occasion in Indonesia, where for a number of years now 5.5 million books have actually been stacked high in the flagship occasion in Jakarta, where 750,000 visitors is not unheard of. Theres no method for indie authors to get in on the Big Bad Wolf sales as such, due to the fact that they specialise in purchasing remaindered books from big publishers. Indies of course do not have actually remaindered books, and in any case the costs included in our POD books would leave us no space to offer at Big Bad Wolf rates even if there was some way to get our titles physically to a Big Bad Wolf occasion and integrate into their system.

The subscription services Bookmate and Scribd also have reach across some of these nations..

Apple Books is readily available in none of these countries, and of course nor is Nook. Google Play is offered in Thailand, Philippines, Singapore, Malaysia, Indonesia, South Korea, Taiwan and the UAE however not in Cambodia, Myanmar, Pakistan or Sri Lanka.

Google Play is readily available via PublishDrive, XinXii and StreetLib.

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