International Insights for Indie Authors: Asian Markets

The AskALLi team is super thrilled to announce a brand-new series of blogs beginning today. The Alliance of Independent Authors is a global organisation and desires to honour that by bringing you a series of international dealing with blogs. With a big thanks to Mark Williams of The New Publishing Standard who is bringing his proficiency and experience to add to these posts. This is the International Insights for Indie Authors series and todays post is everything about the Asian markets.

Mark Williams of The New Publishing Standard

Then the pandemic hit and Indias and the worlds book fair calendars were ripped up.

With the outcome, in India and internationally, that increasingly more readers have actually been driven online. A silver lining for indie authors to this dark cloud that is the Covid-19 pandemic.

That event ran basically at the exact same time as the New Delhi World Book Fair which brought in over 1 million visitors, the Kerala Literary Festival (400,000 visitors) and the Jaipur Lit Fest 400,000). And lets not discuss the Kolkata Int. Reserve Fair which typically pulls a crowd of over 2 million that normally send $3 million on books.

The AskALLi group is super delighted to reveal a brand-new series of blog sites beginning today. The Alliance of Independent Authors desires and is a global organisation to honour that by bringing you a series of global dealing with blogs. China is a huge audiobook market, with 560 million listeners and an appraisal on par with the United States audiobook market. That event ran quite much at the exact same time as the New Delhi World Book Fair which drew in over 1 million visitors, the Kerala Literary Festival (400,000 visitors) and the Jaipur Lit Fest 400,000). Book Fair which normally pulls a crowd of over 2 million that generally send $3 million on books.

But China is likewise an amazing market for print and for audiobooks. In truth China is a massive audiobook market, with 560 million listeners and an appraisal on par with the US audiobook market. And today they are making inroads into AI narration.

And lets begin with that, because while the USA is in cold dollar terms still most likely the worlds most significant ebook market, its not the most significant by volume. That honour goes to China, which might shock many, however shouldnt come as such a surprise when we think about China has 854 million internet users, compared to 312 million individuals online in the USA. And whereas the USA has nowhere to grow, China is only at 59% internet penetration and will easily top 1 billion web users later this decade.

Indias ebook market is growing quick and well worth persevering. Amazon is not the only show in town. Have A Look At Google Play Books, Kobo, and local gamers like Juggernaut and Airtel Bharti.

Invite to this very first edition of International Insights, where well be taking a weekly take a look at the interesting international publishing scene that is mostly occurring off the radar of indie authors understandably focussed on the worlds greatest ebook market that is the USA.

Unlike in our western bookish world, book fairs in countries like India are where most books are sold. In January this year the Chennai Book Fair drew in 1.3 million visitors who invested $2.8 million on books.

India is next in the internet stakes, with 560 million individuals online, and India is just at 40% internet penetration.

India is extremely amazing for authors, however challenging. While Kindle IN is simple to gain access to through KDP (unlike Kindle CN which is not part of KDP) there are challenges. Print books are by western standards extremely cheap, and KDP does not let indies set ebook rates as low as mainstream publishers.

China is not a simple market to access, and you cant go to the Kindle China store through KDP, but there are methods and methods. My books topped the Kindle CN charts method back in 2014, so this is not something new either.

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