International Insights: Global Book Distributors — Apple, Google Play and Nook

For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, were moving on to international book suppliers. Particularly, Apple, Google Play and Nook. If you missed our intro series to worldwide book markets, you can read them here: Africa, India and China markets in Asia, the Middle East North Africa markets, the Ibero-America markets, the Asia-Pacific markets and the European markets, and also a special edition on the English-language markets.

Mark Williams of The New Publishing Standard

From Nook we turn to Apple Books, typically identified as the second essential ebook and audiobook outlet for indie authors due to its function in the US market, however its likewise crucial for us at a wider international scale, however we ought to be cautious of getting too delighted by Apple, which is no place near as devoted to digital books as we may like.

International? Nook uses audio, ebook and print circulation alternatives, and likewise the choice to produce ebooks and print, consisting of hardbound.

Lets hear that last bit again. Apple Music is available in 52 extra countries. That takes Apple Music reach to 167 nations.

Back in April of this year Apple excitedly revealed “Starting today, a lot more consumers worldwide can delight in a lot of Apples most popular Services. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now readily available in 20 more nations, and Apple Music is available in 52 extra nations.”

The drawbacks here are that Barnes & & Noble Press (formerly Nook Press) only distributes to Barnes & & Nobles online shop and to Nook. It must be noted B&N Press users have a theoretical choice to get their print titles into the B&N bricks & & mortar stores. Difficult, but possible, and worth exploring.

Two weeks ago we looked at Amazons function in the international book market, and this time its the turn of the other 4 players that comprise the “Big 5” indie distribution alternatives: Apple, Google Play, Kobo and Nook. Google Play is notoriously challenging to deal with direct, and just a few aggregators use the option. Apple, Nook and Kobo are much more user-friendly to go direct with, and are options with pretty much every aggregator, but for this essay well limit ourselves to Apple Books, Google Play Books and Nook, and come back to Kobo next week, as theres far more to Kobo than the majority of indies realise.

Its crucial to remember that, throughout the years, Nook has come in for some rough words from indie commentators, and no concern Nooks market share in the US fell over the last years, however spare an idea for the brand-new regime in charge of Barnes & & Noble who are have dedicated to purchasing Nooks future.

I wont list all the new Apple Music nations besides to state they include 17 African nations. Apple Books is not available anywhere on the continent. However lets simply advise ourselves once again that Apple launched in 52 brand-new countries this year. Thats more brand-new Apple Music countries in one month than Apple Books has in total! That will be simply 51 Apple Books stores. Heres the list:

Up-coming International Book Fairs and Festivals.

The international book market. Its so much larger than we think.

All you need to do is change the two letter nation code (in this case lu as this listing is for Luxembourg) to the wanted nation on the Apple Books list and you can see how your books are presented on the regional website. You can find all two-letter country codes here.

Which countries is Google Play Books in? Heres the list:.

While Google Play itself is basically worldwide, Google Play Books is only readily available in 75 nations, which is way more than Amazon, and a third more than Apple, but still just a third of the world. Keep that in mind. Amazon, Apple and Google Play between them offer us reach to less than half the world.

Often these Google Play Books nations, like Apple Books nations, are bit more than placeholders.

Google Play Ebooks: Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam.
Google Play Audiobooks: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Finland, France, Germany, Guatemala, Honduras, Hong Kong, India, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, New Zealand, Nicaragua, Panama, Paraguay, Peru, Philippines, Poland, Russia, South Africa, South Korea, Spain, Singapore, Sweden, Switzerland, United Kingdom, United States, Uruguay, Venezuela, Vietnam. (Just for contrast, Google Play Movies is offered in 117 countries.).

Google Play Books, which once again is digital just (ebooks and audio), is important if we are major about international reach, however be cautioned it is not the worldwide giant some in publishing think. Its a typical misunderstanding that due to the fact that Android gadgets often bring Google Play as a default app, that Google Play Books is available on all android phones. It is not.

Kobo, counter-intuitively, has less localised shops than either Apple Books or Google Play Books but has wider reach than Amazon, Apple and Google Play combined. And for all its (lots of) shortcomings Kobo is gold mine for indies serious about going worldwide and broad. More on that in a dedicated post on Kobo next week.

Apple Books 51 countries is of course much more reach than we get from Amazon, but not as however as Google Play Books, which gives us 75 countries.

Essential to note that, as well as being readily available no place throughout Africa, Apple Books is likewise a non-player across Asia other than for Japan, Australia and New Zealand.

It should be kept in mind that Apple Books is really offered in a lot more nations but just for United States public domain books. Not a lot of use to us indies, however leaving the door open to possible expansion in the future. Dont hold your breath waiting …

Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Hungary, Honduras, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, and Venezuela.

Whether going direct or through an aggregator, do remember to spend a long time setting costs for each country to optimize effect. To see your title in each country, merely discover the URL for one nation– heres one of mine by way of example–.

https://books.apple.com/lu/book/sherlock-holmes-re-told-for-children-the-blue-carbuncle/id1214911606.

( See this post on how indies can reap benefits from global book fairs)

Oct 22-25 (Nigeria) Ake Arts & & Book Festival online.

Sep 26 (China– year round) Smart Beijing International Book Fair online.

Oct 14-18 (Germany) Frankfurt Book Fair online.

Oct 1-4 (India) Delhi Book Fair.

Oct 2-18 (Spain) Madrid Book Fair online.

Sep 24-26 (Kenya) Nairobi International Book Fair online.

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Oct 30-31 (India) Delhi Book Fair online.

Nov 04-14 (UAE) Sharjah International Book Fair in-person.

Oct 1-4 Big Bad Wolf Sri Lanka online.

Sep 18-27 (Sri Lanka) Colombo International Book Fair in-person.

Sep 22-27 (Georgia) Tbilisi International Book Fair in-person.

Sep 28-Oct 7 Indonesia International Book Fair online.

Oct 30-Nov 9 (Algeria) Algiers International Book Fair online.

Nov 24-30 (Philippines) Manila International Book Fair online

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ALLi notes on shops pointed out in this post:

Google Play is available direct and by means of PublishDrive, XinXii and StreetLib.

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Apple Books is available direct and through BookBaby, Draft2Digital, Ebook Partnership, PublishDrive, Smashwords, StreetLib, XinXii and others.

Nook is offered direct and by means of BookBaby, Draft2Digital, Ebook Partnership, PublishDrive, Smashwords, StreetLib, XinXii and others

This list is not extensive but is precise to the finest of my understanding. Please do send extra information or corrections in remarks so we can upgrade the list as we go forward.

Thats more brand-new Apple Music countries in one month than Apple Books has in total! All you require to do is alter the two letter nation code (in this case lu as this listing is for Luxembourg) to the desired country on the Apple Books list and you can see how your books are presented on the regional website. Kobo, counter-intuitively, has fewer localised shops than either Apple Books or Google Play Books however has broader reach than Amazon, Apple and Google Play integrated.

Two weeks ago we looked at Amazons function in the global book market, and this time its the turn of the other 4 gamers that make up the “Big 5” indie circulation alternatives: Apple, Google Play, Kobo and Nook. Apple, Nook and Kobo are much more user-friendly to go direct with, and are options with quite much every aggregator, but for this essay well limit ourselves to Apple Books, Google Play Books and Nook, and come back to Kobo next week, as theres much more to Kobo than most indies understand.

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