International Insights: Wattpad

For this weeks edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Requirement, were talking about Wattpad.

Mark Williams of The New Publishing Standard

Beginning October 26 through November 20, authors in India can send entries for the second annual Wattpad India awards. The shortlist will be announced on December 10 and the winners on December 24.

Two points of relevance to internationalist indie authors here:

First that the global publishing calendar doesnt stand still for our western vacations, and if we are major about going international we require to keep that in mind. Christmas, Easter, Thanksgiving … In much of the world these are just another working (and book-buying) day.

2nd that there are many international platforms out there we are probably knowledgeable about but perhaps havent taken seriously or looked at many years back and have not revisited, that might present chances to reach brand-new audience and build brand-new revenue streams.

In 2014 Wattpad was seeing one billion minutes per month of user activity and publishers started to pay attention. The most-read book on Wattpad that year was After, by unidentified wannabe author Anna Todd.

Yeah, bear that in mind as we explore further what Wattpad needs to provide the internationalist author willing to step outside the Amazon box.

By 2011, the year the Kindle introduced in the UK (and still unavailable in other places apart from the United States), Wattpad notched up its very first 1 million users. It was likewise the year Beth Reekles started writing a story chapter by chapter on Wattpad called The Kissing Booth. Simply one of an unknown number of authors tossing work onto Wattpad for no benefit aside from reader feedback.

In 2017, Wattpad recorded its 400 millionth upload. It introduced a new app called Tap, introduced Wattpad Brand Partnerships, something called Wattpad Studios, and the Wattpad Stars program.

Hast-forward to 2020 and Wattpad is … Well, where do we start? Wattpad 2020 is barely recognisable compared to that early days lay out mentioned above.

Wattpad began out with public domain product just to have something to bring in readers, and obviously wannabe authors quickly piled onto the platform to get audience feedback on their work.

Take Wattpad. Weve probably all become aware of it, and a few of us may have begun on it way back in the early days of our careers, however then we grew out of it and proceeded to larger things, where we had some chance of making money for our work. Wattpad after all is simply a free-reading site for early-teen girls to binge on vampire romance written by wannabe authors who arent rather all set to release correctly, right?

Well, like any urban misconception theres an element of reality tucked away there, and in its earliest days no doubt a lot of truth because summary. If thats how we believe of Wattpad today then we truly need to think again. Its practically 2021, and Wattpad is no new kid on the block. Soft released in 2006, Wattpad ended up being a public place in 2007, the same year the Kindle shop introduced in the United States. And like the Kindle shop, Wattpad in 2020 is an extremely different animal from the early days incarnation we most likely consider when the name Wattpad turn up in writing circles.

What a muppet! She should have waited till it was completed and stuck it on Amazon, right? She may have made a few bucks that method. Hold on, in 2018 Beths The Kissing Booth ended up being a Netflix Original.

So whats all this about Tap and Wattpad Studios, etc, etc?

Let me just end up this essay by noting that while Wattpad is still a totally free to check out website there are paid alternatives for readers and there are ways authors can make money straight on Wattpad. Have A Look At Wattpad Premium and Wattpad Paid Stories– just two more Wattpad possessions many indie authors are likely not familiar with.

Simply to add here that in May 2020, Wattpad had “almost 50 TV and movie tasks in development with studios all over the world,” and that “Wattpads entertainment partnerships and projects span the US, Canada, Brazil, France, Italy, Germany, Singapore, Indonesia, South Korea and the Philippines. To date, almost 1,000 Wattpad stories have been adjusted for TELEVISION or film, and published as books.”

Wattpad. Because the worldwide book market is so much larger than we think

From the press release: “In a first for Australian home entertainment, the business will utilize Wattpads Story DNA Machine Learning Technology to recognize noteworthy stories for development as TV and film tasks.”

No room here to encourage on how finest to approach Wattpad– thats for another post. Here simply to say, invest a long time learning more about the Wattpad site, take a look at what is bring in readers, and keep expectations practical. If we are new names on Wattpad then we ought to anticipate to take time to get traction and attention.

In August, Wattpad revealed a collaboration with Penguin Random House Grupo Editorial, the Spanish-language arm of the worlds most significant trade publisher.

A run through current Wattpad press releases is maybe the very best way to illustrate the breadth of Wattpad in 2020.

Per journalism release, “The brand-new Spanish-language imprint will be referred to as Wattpad, publishing Spanish-language stories from Wattpad. The deal will also see Penguin Random House Grupo Editorial get translation rights to English-language titles from Wattpad Books, Wattpads publishing department. The imprint, referred to as Wattpad, will be the special Spanish-language publishing destination for Wattpad stories.”


In June, news originated from Australia that Wattpad had partnered with Screen Queensland to “bring data-backed insights to Australias show business.

And simply for fun: the Philippines has 79 million individuals online. Thats more than the UK (63 million). Indonesia has 171 million individuals online. Thats nearly three times the online population of the UK. And India– keep in mind the Wattpad India Awards I opened with?– has 560 million individuals online. Thats practically nine times as many individuals online as in the UK.

But equally, if we are well-established authors in our house markets, why not consider putting titles out on Wattpad to reach these worldwide audiences beyond our retail reach and develop out our brand names for the future?

In October, Wattpad revealed a brand-new narrative podcast job in between Wattpad, Shaw Rocket Fund (the biggest personal investor committed to Canadian kidss media) and Shaftesbury, the award-winning production company behind the global hit TELEVISION series Murdoch Mysteries, and Life with Derek.

Lets begin with Tap, the Wattpad app released in 2017 that presently fields over 350,000 interactive stories. However thats just part of it. Tap is likewise a platform for games designers on Twine to put their games on Tap and get significant data back.

A tip, Wattpad brings in 90 million users per month, and many of these will be in nations or areas where we have little or no traction. India, Latin America, Singapore, Indonesia, South Korea and the Philippines as examples. By the method, the Philippines has actually had its own Wattpad TV program, Wattpad Presents, since 2014!

Per the press release, “The brand-new Spanish-language imprint will be known as Wattpad, releasing Spanish-language stories from Wattpad. The offer will likewise see Penguin Random House Grupo Editorial receive translation rights to English-language titles from Wattpad Books, Wattpads publishing department. Nowadays Wattpad has its own publishing arm, Wattpad Books, and uses its expert info about reader interest to cherry-pick not simply the most successful books however likewise the up-and-coming hits. By the method, the Philippines has actually had its own Wattpad TV program, Wattpad Presents, since 2014!

Im going to have to stop at May 2020 or this will go on permanently, however this should provide all of us some new insights into what the once-upon-a-time wannabe-writers evaluating place has been transformed into, and why anybody serious about going global ought to be major about Wattpad. More Wattpad news returning over the years can be found on the Wattpad blog.

The first 2 books, which drew in 45 million and 48 million keeps reading Wattpad, were published in September. Two more titles will be published this month (November), and one of those built up 68 million reads.

And like the Kindle store, Wattpad in 2020 is a very different animal from the early days incarnation we most likely believe of when the name Wattpad crops up in writing circles.

In August came the news from Germany that a Wattpad series had been chosen up by Constantin Film and JB Pictures Set. Perfect Addiction by Claudia Tan hasd built up 81 million reads and was a winner in the yearly Wattys Awards (yes, Wattpad has its own awards too).

In May, Wattpad Studios revealed today it was developing film variations of two hit Wattpad stories as part of a “new effort that will see Wattpad financing early advancement for choose TELEVISION and film projects. Wattpads Development Fund is the businesss latest relocate to verticalise its business, utilizing data-backed insights to uncover fish stories and trends that can be adjusted for TV, film, and released through Wattpad Books.”

In September, Wattpad informed us about Float, a new movie being produced by Wattpad Studios (yes, Wattpad has its own film and TV arm!) and Collective Pictures, after Kate Marchants Wattpad series accumulated 25.5 million reads.

Keep In Mind Beth Reekles, pointed out above? Back when The Kissing Booth was picked up by a publisher Wattpad was still finding it way. Nowadays Wattpad has its own publishing arm, Wattpad Books, and uses its expert information about reader interest to cherry-pick not simply the most successful books but also the up-and-coming hits. Reekles newest book, a topical quarantine-romance titled Lockdown on London Lane began in April and selected up 329,000 reads in the couple of months considering that before Wattpad Books snapped it up.

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