Online Writing Portfolio: 5 Ways to Design Yours to Dazzle Clients

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What would you do if a possibility asked to see your composing portfolio today?

In the ideal world, you d point them to a link that displays your best freelance work. Why? If youre the right fit, every prospective client desires to see samples of your writing to discover out.

Youve got an online composing portfolio for your freelance writing company, right?

Point a possibility to your portfolio, and you wish to catch their attention with a attractive and enticing design and excellent writing so they employ you.

If youre chuckling nervously now due to the fact that you do not, or you have one however you understand it needs help, thats OK. Im going to show you how to repair that rapidly and quickly with alternatives like building your own website with tools like Squarespace (try it free) and even hosting your portfolio on a range of third-party websites.

The prospect might click away and never ever return if your writing portfolio is uninviting or confusing. And it does not need to be that way.

Your writing portfolio is one of your essential marketing tools to attract and impress possible clients.

Here are some methods to develop a dazzling online composing portfolio:

Online writing portfolio evaluations

Carol welcomed me to share some of the various methods you can present your online composing portfolio, together with the benefits and drawbacks of each alternative.

As somebody who has actually been a moderator for the Freelance Writers Den, one of my jobs was reviewing writer websites. Theres more than one method to create your writer site and portfolio. You need to do it. Your composing portfolio, particularly, is one of the very first touch-points that can turn a prospect into a paying client.

Heres an appearance at five different choices to consider to produce your own freelance writer portfolio:

Portfolio options for your writer website

Your author site is owned by you and is the hub of your business and marketing activities. As you grow, your website and writing portfolio grows, motivating more people to visit.

Bringing individuals to your website frequently suggests they will click around to read more about you and your services.

You can include as little or as much copy to your own site as you desire, which boosts your SEO and makes it possible for individuals to find you straight in search engines.

Your finest alternative, and the most typically utilized, is to provide your portfolio directly on your writer site, instead of hosting it on an outside site.

Below, well take a look at a variety of examples, the advantages and disadvantages, and best-practice ideas to build a portfolio that rocks


1. Text-only list portfolios.

The majority of portfolios Ive seen are set out in a long list of samples. In regards to portfolio designs, lists can work if they are arranged, neat and neat. (While its not necessary, including visual aspects to your writing portfolio will make you more enticing to customers and prospects.) Heres an example of a list-style portfolio:


2. Visual writing portfolios.

Add your byline or attribution. Ensure your clips have your name as author, or include ghostwriter to the title so there is no disconnect or confusion when the customer clicks through to your samples.

Arrange your portfolio into areas with headers to make it easy for the client to discover appropriate samples.

Tailor your portfolio to your niche and perfect customer. When creating your website or portfolio, constantly keep your niche and your ideal customer in mind. Ask yourself a couple of concerns:.

Use a WordPress portfolio plugin. Both Sean and I utilize the HUGE IT portfolio plugin, which has several design choices.

Example 1Sean Carey initially had a standard list of samples. After having his website reviewed inside The Den, he developed a more visual portfolio.

When you just have self-published samples on your blog site, do not list 20 or 30 of them. Select 3-5 of your finest clips to show. Your own sites are still pertinent, especially if you can show engagement, client samples will always be stronger.

Example 2My own portfolio utilizes thumbnails and has sorting buttons on top to assist clients rapidly find the types of samples that may interest them.

Example 3Mahesh at Enlighten Writing has organized his portfolio into sections. He likewise has however uses thumbnail images gone the extra mile to add the company logo designs over each image, which adds some additional reliability to his samples.

On-site portfolio tips.

Will my portfolio appeal to clients and prospects?
Does it really look professional?
Is it simple to see and browse?
Does it include writing samples relevant to my specific niche?

Keep your portfolio as much as date: Your portfolio is always a work in progress. When you get hectic, it can be simple to lose track of all your published pieces. A fantastic way to ensure you keep track, is to make a spreadsheet of titles, company/site and links for the short articles, article, and material you compose. Then, when youve got time to update your portfolio, or if you do ever pick to move your portfolio, you wont be pulling your hair out ferreting out your work samples.

Consider an all-in-one website solution. You can still launch a composing portfolio on your own website with Squarespace (attempt it complimentary) if you have no style skills whatsoever. Squarespace has lots of portfolio style templates to pick from and makes it easy to get your website launched rapidly, even if you arent all that tech savvy.

Include hard-copy clips to your online composing portfolio. If you have print, publication or paper clips– you wish to include in your portfolio, develop a PDF, and upload to your site or GoogleDocs. Youll be able to connect to them and still have your images link to the product, like Tanya Adams has actually done in the example below.

Use copywriting techniques. Where possible, add a title, a short description of a link and the clip to the complete clip.

Explain your portfolio. Include some quick copy at the top of the page (1-2 sentences) to impose your marketing message and offer your abilities as a writer. This is optional however can work well.

Here are a number of writing portfolio examples which contain images and structured layouts. Its not tough to discover the difference in appeal in between a text-only list of writing samples and one with visual aspects. Here are a few examples:.

Make it easy for clients. Invest sufficient time to make your portfolio and author website look cool and tidy, guaranteeing it is easy to navigate.

If youre going to create a composing portfolio on your own website, here are some ideas to keep in mind to provide your best work to support your marketing efforts:.

Do not make prospects scroll a mile. Dont post entire writing pieces onto the portfolio page so the customer needs to scroll and scroll and scroll to see.

Use thumbnail images. Develop thumbnails for each clip to attract more visual appeal and to encourage visitors to click through and read your work.

Your writing portfolio can assist potential clients decide youre the ideal fit for their content requirements


Off-site portfolio choices.

If you do not have a composing portfolio on your site, you could technically develop it elsewhere. Portfolio development websites and content provider marketplaces are both off-site options that can assist you created samples of your finest work rapidly


3. Portfolio development sites.

ProsThese kind of portfolio development websites are designed to make it easy to develop a visually-appealing composing portfolio. You wont need to stress over html code, website plugins, or know a lot about web style. If you have bad site abilities and limited time to get an online composing portfolio established, portfolio development sites can help.

Heres one example portfolio from

These are website platforms where you produce an author website of sorts. They provide a design platform that allows you to include some basic information about yourself, links to your social profiles and the capability to establish a visually-appealing portfolio. A few examples include:.

ConsMost content development sites use a complimentary variation and a paid variation. You just have a limited variety of writing samples you can point potential customers to before you need to pay a month-to-month fee.

As soon as you set up your portfolio on among these sites, youll always be sending out people to a site thats not your own piece of online real-estate. Which indicates youll be helping another site build its track record in search engines in time, rather than your own.


In many cases you can use your own domain and point it to the platforms server. But, if you do this and decide to change later, youll be beginning from scratch

4. Content-provider marketplace portfolios.

Within content-provider marketplaces, you still need to do active marketing to work the platform and get the most out of it. Many writers end up being factors on these platforms, which can help improve your chances of landing clients.

writers report that it takes a long time to be “found” on these platforms– were talking one year and upwards. Your energy may be better invested creating customers through active marketing and sending them back to your own site.

If you do buy your own active marketing, sending customers to a third-party site puts you at danger of losing the client to another author if they pick to explore their alternatives.

Heres an example of a writer portfolio on Contently.

ProsCreating your writing portfolio on a content-provider site puts you in an active marketplace where there are publishers and companies searching for authors. Pay on these markets can be quite excellent.

ConsOne of the greatest limitations of creating your writing portfolio on a material market website is that you do not get much space to include your own copy (Its generally limited to a very short bio and links to your work), so your chances of naturally attracting individuals through SEO is limited.

In content markets, theres always going to be competitors. Its common to be competing against hundreds of other writers to land gigs.

And for a long time, these websites were a bad place to find excellent customers. Lots of content-provider marketplaces want you to set up a composing portfolio on their site, and its totally free.

You develop a composing portfolio on their site. They point their customer to the finest composing portfolios on their site to match their needs.

These markets often have harder editorial procedures and often longer (and faulty) communication channels that can make writing gigs more frustrating


5. LinkedIn portfolios.

LinkedIn is another off-site alternative to produce a composing portfolio. Even if you have a portfolio setup elsewhere, developing your LinkedIn profile can connect you with more potential customers and clients. A few of my best-paid gigs have actually originated from individuals who actively seek my services on LinkedIn and examine my portfolio.

Within your profile, LinkedIn uses lots of alternatives to include extra content– links to clips, thumbnails, slideshows, videos, PDFs and more. Use these to include a few of your top samples to your Summary. Lots of authors also utilize the Experience Section to connect to their work.

Heres a picture from my LinkedIn profile:

Many content-provider markets want you to set up a writing portfolio on their site, and its totally free.

If you have not established a writing portfolio yet, or yours needs a major overhaul, now is constantly a great time to alter that.

With off-site alternatives, you can actually set up a composing portfolio in 30 minutes or less.

None. You really cant go incorrect by establishing your LinkedIn profile and linking to sample of your work

ProsThese type of portfolio production sites are developed to make it easy to produce a visually-appealing composing portfolio. If you have bad website abilities and limited time to get an online writing portfolio set up, portfolio production websites can assist.

Here are a couple of composing portfolio examples that contain images and structured layouts. When youve got time to update your portfolio, or if you do ever choose to move your portfolio, you wont be pulling your hair out chasing down your work samples.

Millions of business– both huge and small– are active on LinkedIn. Many use LinkedIn to look for freelance authors in a particular niche. If youve got relevant samples on your LinkedIn profile, youll have a higher chance of appearing in the search results when potential clients are searching for a freelancer. The LinkedIn Profile has actually become the modern-day version of the resume. Using it to flaunt your writing portfolio likewise supplies social proof that makes you more enticing to potential customers.

Jedha Dening is a freelance health service writer and copywriter who develops engaging B2B and B2C material and content marketing strategies for health care business worldwide.


Need help developing your composing portfolio? Lets go over in the comments below.



If you choose to create a composing portfolio on your own site (advised), it may take a little bit longer. Its worth the effort. Your writing portfolio can be a powerful marketing tool to help you attract your perfect customers, move up, and earn more.

Make your composing portfolio work for you.



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