Feeling anxious about whats taken place to freelancing during COVID-19? If so, youre not alone.
However you can recession-proof your freelance composing profession and continue to make– if you know what steps to take.
For me, the past few months have provided me remembrance– since I was freelancing in the last economic downturn, around 2008. I had actually just begun ramping up my writing earnings when the financial disaster came on..
I chose to stick to my strategy to grow my income to 6 figures, regardless of what was happening. And in 2011, I arrived, cracking six figures for the very first time..
What does it take? Let me simplify the key parts of making well in a down economy into 4 important steps..
1. Win the mind-body battle.
Understand that authors who prosper in the coming months will take excellent care of their bodies. Healthy food, regular sleep, workout. All the fundamentals are definitely necessary today– theyre the structure of your freelance-writing success.
I understand, it would be so simple to eat giant chocolate bars and order in French fries and be a Netflix binge-watchin zombie. However that will not provide you the endurance you need for this. Think about it like youre training for a huge race, and keep yourself in trim! Itll help both your writing, and your opportunities of doing well if you end up getting the virus.
When youre dedicated to taking fantastic care of your body, the next step is to work on your head video game.
Im speaking about the unlimited undertow of negative thought-babble going on in our minds. Bad things we see on the news, frets about what might occur, all that..
Shut. Theres nothing excellent there. Put yourself on a media diet, and focus on what is within your sphere of control.
Also, require time to experience pleasure or be silly each day. Laughter is great for your immune system.
Finally, know that everybodys performance is taking a hit. Practice self-forgiveness, and when you have days where not much gets done, dont beat yourself up. Do better tomorrow..
2. Get your schedule on.
Once your body and mind are in as good a shape as you can get them, its time to come up with a battle strategy for how and when the writing gets done. If youre homeschooling kids, its going to take severe imagination– however it can be done.
Examine who youve got on your team, and when they could assist. Some households are co-isolating with another family to get a caretaker.
You probably had a writing regimen, and now it might be out of the window. Were all transforming how we do our work.
How much could I get done in between 8 p.m. and midnight, after young kids go to bed? What if I got up at 5 a.m., before others occur?
Youll be happily surprised with the results if you stay open-minded about when creativity can take place. Whether you produce a new schedule, or unschedule and simply use whatever chances present themselves, devote to getting the writing done, one way or another..
3. Do not be frightened– be prepared.
Itll assist both your writing, and your chances of doing well if you end up getting the infection.
Some families are co-isolating with another household to get a sitter. How much could I get done between 8 p.m. and midnight, after young kids go to bed? Do not get emotionally attached to any one pitch. When the economy is slow, you have to shake more trees to make sure youve got enough coconuts in your hand.
Im hearing from many writers who are wringing their hands as customers time out or cancel projects, cut their rates, or flat-out vanish. Payments are late, and you dont know what to do. Youre fretted these clients are going away.
Let me suggest another frame of mind for this situation: Stop fearing that things are changing, and accept that they are..
In a downturn, the speed of change accelerates. Thats truth. In 2009, I lost every customer I had, one by one. I also replaced them all with better ones..
Act as if that customer whos beginning to pay slower, or send out less projects, is going away. What would you do, if that were real?
Be prepared for turnover, and youll be calm and in control– due to the fact that youll already be acting upon your backup strategy to line up new work.
4. Target winners and market massively.
When the economy tanks, its not all losers out there. There are also winners. Consider Amazon, or Zoom, and all their rivals.
If the niches youve been writing in are at a standstill, believe about what related areas you could move into that are doing well. (Hint: If youve discussed one type of tech, you can write about another.).
Its time to do mass amounts of marketing once you understand who youll target. Before this hit, I would regularly tell my coaching trainees to do 100 pieces of marketing a month. Now, I believe its 200.
What type of marketing should you do? It depends on your market, your character, and what youre willing and able to do.
Clearly, in-person networking is out right now. But virtual occasions are booming, LinkedIn is sizzling hot for linking with new potential customers, and pitch e-mails still find people, even if theyre working from house.
Do not get emotionally attached to any one pitch. You want the largest possible number of people to understand who your ideal customer is, so they can refer you.
Proactively connect to prospects, and not with generic, “Hi, Im an author, do you require an author?” messaging. Bring them services, concrete ideas of how you could assist them be successful in this tough environment.
If youve never ever had to find many potential customers at the same time, know that the list you desire currently exists, and its free. It might be data you obtain from service databases such as Owler, Hoovers or Manta. It might be tracking whos getting investor cash, as reported on CrunchBase. Or getting lists of fast-growing or most significant companies in a sector from your regional business weekly, or off the Inc. 5000..
Check out their sites, see where you may contribute, shoot off a pitch.
If you write for publications, be networking like mad. Everything is shifting so fast, its useful to get a within line to an editor, so you can inquire what sort of story concepts they require today.
When the economy is sluggish, you need to shake more trees to make sure youve got enough coconuts in your hand. Again, think of it as an experiment, a crazy beat-the-recession game. If you play to win, youll be amazed at how well you do..
Inspect out Carol Tices new e-book The Recession-Proof Freelancer: A 12-Point Plan for Thriving in Hard Times.
Picture by means of LightField Studios/ Shutterstock.