Self-Publishing: One Writer’s 3 Phases to Hit the Best-Seller List

Whats the secret to self-publishing success?

Youre rolling in cash. Publishers are banging down your door with a fat agreement to buy your book. Youre tapped for radio, TV, and media looks.

You write a book, get it on Amazon, and voilà … its a best seller.

Ahem … it does not actually work like that, especially if youre an author without an audience, enormous following, or fat marketing budget plan.

So how do you take the self-publishing route, write a book, get lots of traffic, and sell copies?

Its simple to think theres simply a lot of moving parts for you to handle. However thats simply fear and unpredictability trying to stop you.

Without a huge audience, massive following, or unrestricted marketing funds, I turned my book into a best seller based on a three-phase strategy.

Thats precisely where I was. But I decided to give it a shot anyway.

If youre feeling a little overloaded about self-publishing a book, marketing it, and making sales, youre not alone.

Possibilities are respectable youve got the writing chops to make it occur. Youve got a lot of questions about the marketing side of self-publishing. Yes?

Self-publishing is a terrific method to go if you have a marketable concept for a book.

Heres how its done:

Self-publishing: 3 phases to hit the best-seller list

In this post, Im running through the 3 phases of my self-publishing marketing plan and how I built it out and how each channel and method worked for me

I shared a basic note: that I was self-publishing a book and writing. That was it. No asks, just awareness. I didnt even have a pre-order link set up (truthfully, I didnt know how to do that at the time)

If I might write an entire book by myself and take it all the method to the finish line by self-publishing, I d composed hundreds of blog posts and questioned.

I decided to compose The 50 Laws of Freelancing as an individual obstacle.

I was too terrified to tell anybody I was composing self-publishing a book until I had to do with half method through. Then I did 3 things:.

I had no idea how to market a book, but I started looking around and putting a couple of pieces together.

Shared the news on Twitter.
Begun asking people if they would examine my book.
Requested my first interview..

I remained in league with Eric Reis The Lean Startup, Peter Thiels Zero to One, and Daymond Johns The Power of Broke..

Share on Twitter.

Phase 1: Pre-Marketing.



In the end, the marketing method I built assisted me hit the top 10 bestseller list for Small Business books on Amazon.

Stefan Palios

After letting some folks know about the book, I decided to up my Twitter video game. I not just shared that I was self-publishing a book and writing, but I engaged people in the procedure.

Specifically, I asked about cover art choices

Radio Guest List.

Connect for an interview.

Phase 2: Launch marketing.


I discovered a lot of the self-publishing procedure from a book called Write Your Book On The Side. I reached out to him, told him how useful his book was, and noticed he had a podcast about self-publishing.

Here are the procedures and tools I utilized to land numerous webinar spots, conference speaking areas, and podcast interviews about self-publishing a book..

I searched for prominent business owners and freelancers, then asked if they d like a complimentary advance copy of the book (and if they d be open to sharing a testimonial review). About half of the folks I connected to stated yes.

It was one of my most interacted-with tweets of perpetuity. For context, I had about 2500 followers when I tweeted that and would get possibly 10 likes on a tweet if I was fortunate. This one got nearly 100 likes and even more responses. Individuals liked sharing their opinion.

Another HARO-like email list for podcasts. I landed one interview..

Podcast Guests.

Assist a Reporter is constantly well, valuable. I pitched out as typically as I could. This landed me one function.

Request evaluations.

Not only did this generate some incredible reviews for the book, but also helped for the launch. Every individual who evaluated the book promoted it for me on launch day, which was extremely useful for initial traction.

This is like HARO, but for podcasts. I landed one podcast interview.


5 to 9 conference.

Releasing a book one step at a time.

If she d examine my book, I d taken part in the Twitter chat for a while before my book asked the organizer and released. Not only did she use an evaluation, she also provided me a guest hosting slot after the book went live.

I saw a couple tweets about # 5to9 and pitched myself as a speaker. They liked my talk idea (constructing an inbound funnel as a freelancer) and offered me the slot. I also turned that talk into a longform post on building an incoming funnel, which provided me further chance to market the book.

Tispr is a freelance company management platform. I observed they had a blog site, so I pitched a guest post– they accepted and I wrote a post about how I handle my money as a freelancer..


I continued to search for visitor post opportunities and subjects about self-publishing, writing, and freelancing to cover on my own blog (I discussed my composing process– I wrote the book in under 3 months) and newsletter. Further, I tried to find chances to organically discuss my book in other content, such as my writing for Thrive Global..

Friends and household.

Phase 3: Support marketing.



Assistance marketing for me is everything about reviews and material..


After I published the book, I upgraded my social networks profiles to reflect that I was a (self) released author. I also spoke about self-publishing the book when I introduced myself in Twitter talks, in Slack communities, and other places online.

I developed a list of 40 buddies and asked if they d be willing to do a social post about my book when it went live. On launch day, I sent them all copy-paste messages to use. I think of 15 individuals ended up posting on social after the book launched, which helped get some additional traction.

Stefan Palios is an independent author, editor, publisher and author of 50 Laws of Freelancing.

Business sales.

I connected to the CEO of Virtual Gurus, a freelancing platform. She desired special presents to welcome brand-new freelancers on the platform, and I pitched my book about composing and self-publishing. She ended up buying the book to put in welcome bundles mailed out to brand-new virtual gurus on the platform.

Being “an author”.

If they d be comfortable putting that evaluation as an official Amazon evaluation, I asked everyone who evaluated my book pre-launch. A lot did, and now the book has a 5-star rating..

If youre thinking about self-publishing a book and writing, my suggestions is to follow one step at a time, simply as you would if you were producing material for a client. From there, I hope resources like this blog help you with a couple of marketing techniques to get initial (and continuous) sales.

All set to be a self-publishing success? Lets talk about in the remarks listed below.


I shared a basic note: that I was self-publishing a book and writing. I discovered a lot of the self-publishing procedure from a book called Write Your Book On The Side. I reached out to him, informed him how helpful his book was, and discovered he had a podcast about self-publishing. She desired special gifts to invite brand-new freelancers on the platform, and I pitched my book about composing and self-publishing. I produced a list of 40 buddies and asked them if they d be willing to do a social post about my book when it went live.

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