Ever marvel which SEO trends matter and which ones dont?
SEO trends … as in “search engine optimization.” If you ask the Mysterious Force (aka Google), youll get 106 million search engine result.
Its no trick that myths appear to hang around, even long after theyve been negated and unmasked.
Ever heard of Flat-Earth Theory or the Flat-Earth Society? Ya, they believe the world is still … you understand … flat.
( Cue: whistle noise of awe) Heres the important things … If you do it right, taking advantage of SEO patterns that matter can actually assist you.But if you get stuck on search engine optimization trends that do not work, your site traffic may in fact fall off the face of the earth.Its a brand-new year, so lets kick these old optimization myths to the curb!
And theres no way you can sift through all that. Plus, a few of that guidance on SEO trends will either be obsoleted or simply plain incorrect.
Here are five SEO misconceptions you can take off your psychological plate.
Misconception # 1: Write for Google initially & & push in those essential phrases
Reality: Keyword-stuffing doesnt pay.
Some customers enjoy to come up with unusual essential expression requirements, like:
” You need to include every essential expression 5 times each and two times in the heading.”
When you ask why, the response is generally:
” Well, its what Google desires.”
Your readers do not wish to check out that crap– and neither does Google.
The reality is, SEO trends that work arent about how many times you shove in an essential phrase.
Google states on their How Search Works website:
Google is searching for quality material that addresses readers questions– not essential phrase-stuffed drivel.
” Our systems are designed to determine signals that can assist identify which pages demonstrate proficiency, authoritativeness, and trustworthiness on an offered topic.”
Q: Is consisting of well-researched essential phrases that match the readers intent important?A: Yes.
Which leads me to another bothersome key phrase myth …
Q: Do you require to include them over and over again?A: No.
Myth # 2: Its all about LSI keywords
The theory is that spraying conceptually-related words and synonyms throughout the content will automatically help the page position much better.
I like the term “LSI keyword,” since it sounds impressive and rather scientific.
Sure, LSI keywords sound cool– but they do not exist. In terms of SEO patterns, the only thing thats trending here is the myth.
Truth: Just because it sounds cool does not indicate its real.
Googles John Mueller is on record stating:
” Theres no such thing as LSI keywords.”
Plus, LSI strategies normally include funky keyword stuffing and key-phrase density requirements.
Heres a post with the geeky details.
Which does not work, m kay?
Misconception # 3: The more words, the better!
Anything under 500 words is spammy content
Now, they expect their authors to create 2,500-word short articles “for Google” since “longer short articles place better.”
Truth: Its not as simple as that.
Word count. Plus, Google even stated in 2018 that “word count is not indicative of quality”– so theres no magical word count “for Google.”
Heres the thing about longer posts & & word count …
I keep in mind when customers grumbled about 300-word short articles being “too long” for their readers. It was one of those SEO trends that mattered.
Yes, write that 2,500-word post if it makes sense for the subject, your reader, and the search intent.
Longer posts. Research studies do show that longer articles might place for more essential expressions. That doesnt imply that longer copy will always surpass much shorter material– it depends on the search query.
Brief copy is OKAY.
If youre composing “The Complete Guide to Geriatric Cat Care,” its going to need a longer word count than something highly particular, like “How to Cut Your Cats Nails.”
However do not tack 1,500 fluffy words to your material “for Google.”
Misconception # 4: Google will penalize duplicate content
No, Google is not going to punish you if you syndicate your article.
Reality: It depends on the intent.
Google wont kick you out of the index for having a printer-friendly variation of your page, either.
Google states in Googles Search Central:
” Duplicate material on a site is not grounds for action on that website unless it appears that the intent of the duplicate content is to be deceptive and to manipulate search engine results.”
Having stated that, your readers may not wish to:
Instead of looking at duplicate material through Googles algorithmic eyes, consider what you might do to make things much better for your reader (one of the SEO trends that aims to motivate us to create much better material).
See the very same uninteresting boilerplate legal declaration at the end of every page.
Or read the very same call-to-action over and over again.
Myth # 5: SEO is all geeky, technical stuff
The writing doesnt matter that much. Google keeps changing the algorithm anyhow.
Youve heard that in the past?
Reality: Writers are the real SEO magicians.
Think that links are the most crucial ranking factors?
This will blow your mind …
Back in 2019, a group of search specialists made an announcement:
Have questions about SEO trends and myths? Lets discuss in the remarks.
Heather Lloyd-Martin is an SEO professional, the creator of Success Works, Pivot Hacks, and the SEO Content Institute. Forbes once called her “the pioneer of SEO copywriting.”.
You develop the copy that connects with the reader.
Studies do reveal that longer articles might place for more crucial phrases. That does not indicate that longer copy will constantly surpass shorter material– it depends on the search query.
You pen the convincing prose that lures someone to open their wallet.
What you do matters. It matters a whole lot.
The fact about SEO trends that matter.
Writers are more than cogs in the SEO wheel.
You write the content that assists people learn and grow and discover brand-new things– and that goes way beyond SEO. What you do matters. It matters a whole lot.
And although Google does enjoy stirring the algorithmic pot and changing things up, quality material continues to triumph.
” If you want top rankings, quality material is more crucial than links.”
( Want to understand more about what Google considers quality content? Heres a fun, geeky document for you!).