Whats the trick to creating one of those author sites that gets seen?
You know … an ideal client lands on your author site. And youve got all the best stuff there to get that individual to call, email, or connect to discuss freelance work.
Excellent author websites can:
Generate freelance writing leads
Grow your network
Display your portfolio
Help you stand apart as the author in your niche
… while you sleep.
Possibilities are quite good you already understand writer sites assist the pros stand apart.
However what does your author website look like?
Possibly you keep putting it off or avoid offering it an upgrade since youre not a graphic designer, web developer or tech genius.
Youre in luck if you arent sure where to begin or how to enhance your online presence. Im going to show you the 5 vital to get your author sites up and running to stand apart, go up, and earn more.
1. Identify your freelance writing niche
Why? Due to the fact that people normally dont search for generic services to particular issues.
When you decide to throw up a writer site, among the greatest errors new freelancers make is trying to serve every type of client in every market.
FYI … It does not work very well for writer sites, or anything else on the Internet.
Theyre going to look for a freelance author with particular experience in their niche or market like this:
[Niche] freelance author
finance freelance author
healthcare freelance author
fitness freelance author
engineering freelance author
technology freelance writer
start-up freelance writer
SaaS freelance author
Heres an example: Freelance writer Mandy Ellis sticks out to possible clients by specific niche AND area (but she can still write for customers outside Austin and in different niches).
If youre all set to develop your writer website (or you got going with the generic method), now is a great time to specify your specific niche or specific niches (concentrate on just a couple).
Suggestion: Define your freelance composing niches and perfect clients. And take an appearance at other top-ranking writer sites in your niche to get concepts to develop your own website.
As soon as you recognize your specific niche, it makes building your writer site and marketing yourself as a freelance writer a lot simpler.
When you have some concepts in location for your write website, then what?
2. Choose a domain name + webhosting for your author website.
In order to get a freelance writing website up and running, you initially need to have a domain and web hosting.
Tip: Remember, there are already countless sites online, so the domain you want for your author website might not be available. Keep attempting until you find one that you like.
Its what you call your author website.
If YourName.com is available, I d suggest going with that. You can discover out here or consult your webhosting business (more on that in a just a bit).
If YourName.com isnt available, theres great deals of other naming conventions you can use to choose your domain name, like these writer sites:.
Its the provider with all the software application and tech tools required for your writer site to be seen on the Internet.
And theres lots of them to select from like Bluehost or GreenGeeks
All the tools you need to build a fantastic writer website (templates, blog site, landing pages, SEO, plug-ins, drag-and-drop editing, portfolio features, etc).
Outstanding client service.
Try finding a web hosting service provider with …
With the domain and webhosting in place, you can now move on.
Suggestion: Not all web hosting companies are developed equal.
3. Build your author website with WordPress.
What software application should you utilize to build your author site?
There are several various CMS (content management systems) you can utilize to design and construct author sites, like:.
Blogging. Every WordPress theme (more on this in just a sec) has an integrated blog prepared to roll that you can use to produce reader-friendly content. Blogging can be a fantastic way to get traffic to your website and draw in possible freelance composing clients in your niche.
Its very easy to use, particularly for beginners.
Theres a number of important factors WordPress gets my stamp of approval for constructing author websites:.
WordPress is the most widely utilized software for web style if you need assistance with the technical part of setting up your compose site website. So you wont have a problem finding a budget-friendly designer or tech-savvy individual to help you.
My software application recommendation to build your author site … WordPress
All sorts of templates, files, plug-ins and tutorials are readily available to help construct your writer site with WordPress.
Whats a WordPress style?
Here are a number of themes and plugins that work well for author sites:.
Tip: It does not need to take years, days, or weeks to develop your writer website. You can build a practical writer website in just a few hours.
Its essentially a template you can use to produce your author website. And theres countless them.
4. Develop material for your author site.
Heres the important things. Your author site does not need to be best. Its going to alter. A basic writer site is better than no website.
Youve got your domain, web hosting, and basic design components figured out. Now its time to develop content for your writer website.
This is where a great deal of freelance authors get stuck.
Imperfect action is always better than no action.
What should your author website include?
Typical pages for author websites include:.
Consisting of testimonials on your author site assists build trust and authority when prospects inspect out your website. Heres how freelancer Gary Schenkel does it.
Home. Examine out the web page for freelance B2B and Saas copywriter Michal Eisikowitz.
Contact. Make it easy for possible self-employed clients to call you like Laura MacPherson.
Blog site. Publishing a blog like freelancer Tara Malone can be a terrific method to construct authority in your niche and draw in possible self-employed customers.
Start with your homepage. Write the material, include a professional picture of yourself, and release it. Keep in mind, you can add more pages later.
Portfolio. See how freelance writer Kim Hobson set up her portfolio page.
Other pages to think about for your writer website may include a list of customers youve dealt with, often asked concerns, or sales pages to purchase courses or books.
Providers. Program freelance clients and prospects what kind of composing you do (article, case research studies, white documents, Facebook advertisements, and so on), like Kristi Hines.
About. Flaunt your character on your About page like freelancer Kayla Hollatz.
5. Utilize online marketing to drive traffic to your author site.
Its where youre most likely to find freelance writing customers. Utilizing other social media networks like Twitter, Facebook, and even Instagram, can assist drive traffic to your website.
Construct an e-mail List: Another terrific method to market your writer site is to build an e-mail list. With a list of subscribers, you can promote your freelance composing services, share helpful info, provide worth, and stay connected to turn prospects into clients.
Jeremy Holcombe is a freelance writer. Hes also the owner and creator of Eleven Tree Media, a website design and digital marketing company.
Its a critical part of marketing yourself as a freelance writer to get discovered online, get in touch with prospects, and make a living writing.
Build a writer website to get for self-employed customers.
Solid marketing techniques will help you land more independent clients and get additional traffic to your website.
Here are some marketing strategies to get more customers to your author website:.
Developing a freelance writing website to attract clients doesnt have to be a difficult job. If you have the right tools and understanding, you can literally get it done in a day for very little money.
Need assistance with content or style tips for author sites? Lets go over in the remarks.
Pointer: It does not require to take weeks, years, or days to develop your writer website. You can construct a practical writer site in just a couple of hours. Your author site doesnt have to be best. A standard author site is better than no website.
Consisting of testimonials on your author website assists develop trust and authority when potential customers check out your site.
Proper SEO for a writer site cant be overemphasized. This is a fantastic way to get discovered naturally in search outcomes and an ongoing method to market your writer site.
Youve got your freelance author site established. Now what?