How to Become a Copywriter: Getting Started & Finding Freelance Copywriting Jobs


Wondering how to end up being a freelance copywriter? This novices guide will show you step-by-step how to end up being a copywriter and begin earning real money in this profitable writing niche!

What Is Copywriting?

Now, its time to find out the basics of how you can become a copywriter and start discovering independent copywriting tasks. The guide below breaks down our suggested process step-by-step.


Are you a good writer?.
Do you have examples to prove it?.
Do you have any sales experience?
Do you have any understanding of consumer psychology?.
Do you have any organization or entrepreneurial experience?
Do you require some training prior to with confidence saying that you are an experienced copywriter?.
Do you understand anything about search engine optimization (SEO)?
Do you have any subjects that you are a true professional in?
Do you comprehend the difference between content writing and copywriting?.


Step 1: Evaluate Your Specialties and skills.

Before looking for a copywriting position or freelance agreement, its crucial to look honestly at your own skills and specializeds. Some questions that may be useful to ask yourself consist of:.

On the other hand, examples of jobs that are not copywriting might consist of standard article, informative and “how-to” guides, and fiction novels..

Keep in mind: The terms “copywriting” and “copyrighting” are often confused. Copywriting describes actual writing, while copyrighting refers to the legal process of registering a copyright or trademark. If you inform somebody you are a copywriter, they might assume you operate in a legal field!

Some examples of copywriting include landing pages, small organization sites, email marketing, online ads, item descriptions, publication ads, and even cereal boxes..

How to Become a Copywriter: 8 Simple Steps for Beginners.

Prior to we start on the nitty-gritty details, its worth taking a birds-eye view of the subject: What is copywriting? And what is a copywriter?.

In other words, copywriting is composing “copy”, which can be specified as words with the goal to sell, convince, or impact. At any time a writer develops a piece of material with the goal to sell an item or service, the activity could be called copywriting..

The term can likewise associate with situations where the objective of the writing is to encourage a particular action from the reader. For instance, composing with the objective of motivating individuals to sign up to a newsletter, or make a political contribution, would also be thought about copywriting, although there is no “selling” included..

Do you know when you read good copy, rather than mediocre or bad copy?

Is your preliminary portfolio going to be perfect? Never. It will likely be something that you modify lot of times over the coming months and years, as you further refine your skills. However at the same time, do you believe a client will employ you to deal with their website or job, if you have not even spent the time to develop your own site?.


If youre interested in some assistance, the Freelance Writers Den is a paid neighborhood that helps freelance writers discover well paying jobs, enhance writing abilities, and level up the service side of a freelance profession. The Den has a lots of important courses and resources for copywriters and content authors alike..

Most self-employed copywriting jobs will be charged per task, per hour, or per word.


Per-project rates might apply to projects like developing the copy for an entire site. Per-project rates differ commonly depending on the scope and experience level– something like a website copywriting project may be as low as a few hundred dollars, or as much as $10,000+.
Per-hour rates are typical for all types of self-employed copywriting projects. Novices might charge around $25 per hour, intermediate authors might charge around $50 an hours, and experts may charge in the variety of $100 or more per hour sometimes. Top-tier copywriters may charge $300 per hour and even more.

For absolute beginners, here is a short crash-course on freelancing, with a specific focus on freelance copywriting. You can learn MUCH more inside the Den, but heres a great location to start:.

Consider this: If you can have a prospective customer arrive on your website and your copy persuades that customer to hire you, that definitively shows that you do have adequate copywriting skills..


Copywriting rates vary by experience level and by the outcomes produced..

Step 3: Create a Portfolio Website.

Copywriters can truly charge as much as they desire, so long as they can show that their work is worth the expense. In numerous cases, copywriting can have a direct, measurable impact on organization results.

Due to the fact that developing your own site is the best opportunity to hone your copywriting skills, while also plainly displaying your copy to the world..

Bluehost offers several benefits for brand-new freelancers. Its one of the more cost effective hosting plan there, and it likewise uses extremely user-friendly tools for web advancement, consisting of 1-click WordPress installs..

Per-word rates are extremely common for content writing, however less so for copywriting where fewer words are typically utilized..

Step 2: Understand the Basics of Freelance Copywriting.

Copywriting is an ability that requires time to develop. By beginning with an assessment of your own present ability levels, you can be much better prepared for what is to come.


Often, work will be provided through Google Doc, Word Doc, etc. and sent for revisions. Expect customers to need revisions. Copy is something that will typically require to be improved, and needs much more attention to detail than standard content writing or blogging..

For many freelancers, you can sign up for a fundamental shared WordPress hosting strategy. Then, set up WordPress and search the range of pre-built templates and styles. Keep in mind, the point here is to flaunt your copywriting abilities, not your web advancement chops– so do not fret about using a template.

Copywriting is highly project-dependent. The approach for a dental practitioners site will be much different than the approach for an e-mail marketing project for a not-for-profit.

Copy is created to transform or offer in some other way. Customers will expect results from your work, not simply a specific number of words..


The rates for copywriting are often quite a bit greater than for content writing. Nevertheless, more is frequently expected of copywriters.

All self-employed copywriters need to create a portfolio site– even if they do not yet have much of a portfolio to show..

A lot of copywriting does not focus heavily on SEO efforts, although SEO writing principles can still be practical for site work. Copy is generally more concentrated on transforming a reader who is currently on the page, instead of just attracting that reader to the page in the first place..

Fortunately, constructing a site nowadays is much easier than it used to be. For beginners, we recommend using Bluehost for discovering your domain and setting up your hosting. Bluehost makes it really easy to establish a fundamental WordPress-based site..


Copywriters are generally caused as independent specialists.
Freelancers can discover work by pitching little services, making an application for posted jobs, or partnering with web designers and agencies.
The most common kinds of copywriting tasks readily available are direct-response copywriting, such as landing pages and email marketing, and small company site copywriting. Copywriting is used in almost every service and industry, so there is a wide range of work available..

Copy is typically much shorter, more direct, and more persuasive than standard content writing. Even writing a 5-word advertising heading is thought about copywriting– and specialists might charge hundreds, if not thousands, for those 5 words..

If youre brand-new to freelancing, there are some fundamental concepts that you will wish to find out. The world of freelancing is rather various from the world of conventional employment– and this can be particularly real for copywriters, who typically require to often pitch to find new clients, and require to have not just excellent composing skills, however outstanding sales skills..

Click on this link to register for Bluehost webhosting and start developing your portfolio today!

You can ask the community in the Freelance Writers Den, or reach out to somebody you know in the industry. Preferably, you desire in-depth feedback, not only from the service owner, but likewise from someone with real experience as a copywriter.

To truly find out copywriting, you require to practice. And with no experience, you will likely struggle to find paying customers in this specific niche given that it plays such a pivotal function in a business succcess. This might be a case where its wise to begin off with a few strategic unsettled freelance copywriting gigs..

Copywriting is NOT content writing. I duplicate, copywriting is not content writing. To develop decent content for websites or blog sites, you really just need standard writing skills and some knowledge of how the web works. But to produce excellent copy, you need to understand the psychology behind the words, and the mind state of the people who will ultimately read your copy..

How to compose an eye-catching headline.
How to write a gripping worth proposal.
How to compose a landing page that converts.
How to write a sales e-mail that is actually opened and checked out.
How to write advertisements that sell.
How to write scripts for videos, radio advertisements, etc. (if you plan to work in these locations).

You dont need to acquire your PhD in any of these topics, but you desire to discover adequate that you might hold a reasonable discussion about any of the topics. The internet is a great place to begin (consisting of the links above), however dont shy away from getting a book or 2 on the topics that intrigue you most..

Action 6: Find Your First (Paid) Gig.


Proceeding from the absolute essentials, you will wish to familiarize yourself with the core copywriting skills, including:.

Now, its time to do some research study and knowing! Before you can fairly finish any sort of copywriting task, you will want to find out the essentials of convincing writing and copywriting, as well as the essentials of customer psychology.

Its time to get paid with some genuine self-employed copywriting tasks. Your very first few tasks most likely will not be the best paying tasks ever, however the point here is to get real experience through genuine customers– preferably ones that you dont understand personally..

Step 4: Hone Your Skills in Sales, Psychology, Persuasive Writing.

First, consider any entrepreneur in your friend or family group. Have a look at their websites or advertising materials. Could they use a re-do? If so, approach them to ask if they would like help– free of charge. In exchange, inquire for two things: Detailed feedback, and consent to utilize the work as a sample on your website..

Step 5: Find Your First (Unpaid) Gig.

There is a LOT to find out about here. Reasonably, you ought to invest a minimum of 10-20 hours studying and finding out the essentials before you even handle a project. Acknowledge that to become a competent copywriter, you require to really get some experience under your belt. Which leads us to our next step..


Where can you find self-employed copywriting jobs?

You can then approach them (face to face if you know them or through e-mail) with a pitch on how you can enhance their copy, and just how much you would charge. Pitching will be more effective once youve developed up a more remarkable portfolio..

And dont hesitate to get some training either.

Among the very best methods to level up your freelancing video game is to join the Freelance Writers Den. This membership service includes more than 300 hours of special classes, bootcamp, eBooks and different other discovering products. Plus, youll have the ability to discover and ask concerns from a neighborhood of over 1,500 similar freelance authors!

Theres also the choice of discovering independent copywriting tasks on quality job boards. However just know that not every opportunity you come across on these boards will be worthwhile, so filter accordingly and approach with some level of caution.

Heres just a little list of some alternatives:.

You can also take a look at some fantastic copywriting ideas here.

You can continue practicing, checking out books and blogs on the subject, and carefully examining the work of other authors to learn copywriting techniques and sharpen your skills. On that last point, when checking out the copy of other writers, do not simply try to find expressions and words to steal– consider the psychology and reasoning behind the copy to comprehend why the author is using those words.

Consider some small regional services that might have outdated or badly composed copy on their sites or marketing materials. There will be lots of these. Perhaps its the local fitness center you go to or a favorite restaurant..

As soon as you get skills and experience, you can quickly start charging a growing number of– but in the beginning, you will need to be client.


There are also gig platforms like Upwork and Fiverr, nevertheless, we mainly recommend preventing these platforms. They take substantial charges out of your earnings, the rates are often bad, and it can be really difficult for brand-new authors to land their very first gig.

The Freelance Writers Den has resources for refining composing skills (the SEO bootcamp has some great information for ending up being an SEO copywriter), landing new customers, improving productivity, and handling the day-to-day aspects of running a freelance organization. Its beneficial for both copywriters and content authors (and you will find that you may wish to do both)..

Copywriting is a skill that should be continuously studied and practiced.

Action 7: Improve Your Skills.

A great place to start discovering gigs is to pitch businesses.

Click here to learn more about the Freelance Writers Den

Here is something essential to keep in mind: As a freelancer, you are a service. And as a company, there are numerous tasks that you will need to handle. The list listed below covers a few of the most important jobs:.

Step 8: Run Your Business.

Invoice clients to earn money on time (check out our freelancer invoicing guide).
Keep precise records of both earnings and costs.
Set aside money to pay for self-employed freelancer taxes (we recommend setting aside around 20-25% of your earnings).
If they have any extra requirements, following up with old clients to figure out.
Looking for brand-new customers and jobs.
Continually enhancing your skills.
Pitching your dream customers.
Adding brand-new samples to your portfolio, and taking off less-impressive projects.
Connecting with other writers, company owner and marketing professionals.


So there you have it: How to end up being a freelance copywriter in just 8 steps!

Copywriting is NOT content writing. To truly learn copywriting, you require to practice.

This guide sets the structure for you to build a thriving freelance copywriting business– however naturally, you will require to put in the work to make that dream a truth. As you hone your skills, strengthen your portfolio and gain confidence, you will have the ability to land significantly higher-tier jobs, and make more money!.

Per-hour rates are typical for all types of freelance copywriting projects. In numerous cases, copywriting can have a direct, quantifiable result on service outcomes. Keep in mind, the point here is to show off your copywriting abilities, not your web advancement chops– so dont stress about utilizing a template.

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