How to Become a Copywriter: Getting Started & Finding Freelance Copywriting Jobs


Wondering how to end up being a freelance copywriter? This newbies guide will reveal you step-by-step how to end up being a copywriter and start earning real cash in this profitable composing niche!

What Is Copywriting?

On the other hand, examples of projects that are not copywriting might consist of basic blog posts, informational and “how-to” guides, and fiction books..

Action 1: Evaluate Your Specialties and skills.

Prior to we begin on the nitty-gritty details, its worth taking a birds-eye view of the topic: What is copywriting? And what is a copywriter?.

The term can likewise connect to situations where the goal of the writing is to encourage a certain action from the reader. For example, writing with the goal of motivating people to sign up to a newsletter, or make a political contribution, would likewise be thought about copywriting, although there is no “selling” involved..

Are you an excellent writer?.
Do you have examples to show it?.
Do you have any sales experience?
Do you have any understanding of consumer psychology?.
Do you have any organization or entrepreneurial experience?
Do you need some training before confidently saying that you are an experienced copywriter?.
Do you understand anything about search engine optimization (SEO)?
Do you have any subjects that you are a real professional in?
Do you comprehend the distinction between content writing and copywriting?.



How to Become a Copywriter: 8 Simple Steps for Beginners.

Now, its time to learn the basics of how you can end up being a copywriter and begin finding self-employed copywriting jobs. The guide listed below breaks down our suggested procedure step-by-step.

Put merely, copywriting is writing “copy”, which can be specified as words with the objective to sell, encourage, or impact. Any time a writer develops a piece of content with the objective to sell a services or product, the activity could be called copywriting..

Keep in mind: The terms “copywriting” and “copyrighting” are frequently puzzled. Copywriting describes actual writing, while copyrighting refers to the legal process of registering a copyright or hallmark. If you inform someone you are a copywriter, they may presume you operate in a legal field!

Prior to looking for out a copywriting position or freelance agreement, its essential to look honestly at your own skills and specializeds. Some concerns that may be helpful to ask yourself include:.

Some examples of copywriting include landing pages, little company websites, email marketing, online advertisements, product descriptions, magazine ads, and even cereal boxes..

Do you understand when you check out excellent copy, rather than bad or average copy?

If youre interested in some assistance, the Freelance Writers Den is a paid community that helps freelance authors discover well paying jobs, enhance writing abilities, and level up the company side of a freelance profession. The Den has a lots of important courses and resources for copywriters and content writers alike..

Step 2: Understand the Basics of Freelance Copywriting.

Action 3: Create a Portfolio Website.

All independent copywriters ought to produce a portfolio website– even if they dont yet have much of a portfolio to display..

For absolute beginners, here is a quick crash-course on freelancing, with a specific focus on independent copywriting. You can discover MUCH more inside the Den, but heres an excellent location to begin:.


Copywriting rates vary by experience level and by the outcomes produced..

Copywriters can actually charge as much as they desire, so long as they can show that their work is worth the expense. In most cases, copywriting can have a direct, quantifiable effect on service outcomes. You can charge quite a lot if you can produce copy that improves conversions on a high-ticket item by 10%. Customers are less most likely to pay well if you cant prove that your work provides outcomes.


For most freelancers, you can sign up for a basic shared WordPress hosting plan. Then, set up WordPress and browse the range of pre-built design templates and styles. Keep in mind, the point here is to flaunt your copywriting abilities, not your web development chops– so do not stress over utilizing a template.

If youre brand-new to freelancing, there are some standard principles that you will want to discover. The world of freelancing is quite different from the world of conventional employment– and this can be especially true for copywriters, who typically require to frequently pitch to discover new customers, and need to have not just exceptional writing abilities, but outstanding sales abilities..


Copywriting is highly project-dependent. The technique for a dental professionals website will be much various than the approach for an email marketing project for a not-for-profit.

Consider this: If you can have a possible customer arrive on your site and your copy persuades that client to hire you, that definitively shows that you do have adequate copywriting skills..

Copy is developed to offer or transform in some other way. Customers will anticipate outcomes from your work, not just a particular variety of words..

Building a site these days is much simpler than it used to be. For beginners, we advise using Bluehost for finding your domain and establishing your hosting. Bluehost makes it extremely basic to set up a basic WordPress-based website..

The rates for copywriting are typically quite a bit greater than for content writing. More is frequently anticipated of copywriters.

Copy is normally much shorter, more direct, and more convincing than standard content writing. Even composing a 5-word marketing headline is thought about copywriting– and professionals might charge hundreds, if not thousands, for those 5 words..

Frequently, work will be delivered by means of Google Doc, Word Doc, and so on and sent for revisions. Expect clients to require revisions. Copy is something that will often need to be improved, and needs far more attention to information than basic content writing or blogging..

Copywriting is an ability that takes time to develop. By beginning with an evaluation of your own existing skill levels, you can be better gotten ready for what is to come.


Bluehost provides several benefits for brand-new freelancers. Its one of the more inexpensive hosting plan there, and it also uses really easy to use tools for web development, consisting of 1-click WordPress installs..


Due to the fact that creating your own website is the perfect opportunity to sharpen your copywriting abilities, while likewise clearly showing your copy to the world..


A lot of copywriting does not focus greatly on SEO efforts, although SEO composing concepts can still be practical for site work. Copy is generally more focused on converting a reader who is currently on the page, instead of simply attracting that reader to the page in the very first location..

Per-project rates might use to tasks like producing the copy for an entire website. Per-project rates differ widely depending upon the scope and experience level– something like a site copywriting task might be as low as a couple of hundred dollars, or as much as $10,000+.
Per-hour rates are common for all types of independent copywriting jobs. Novices might charge around $25 per hour, intermediate authors might charge around $50 an hours, and professionals might charge in the series of $100 or more per hour in many cases. Top-tier copywriters may charge $300 per hour or perhaps more.

Per-word rates are really typical for content writing, but less so for copywriting where fewer words are typically utilized..

Many independent copywriting projects will be charged per project, per hour, or per word.

Is your initial portfolio going to be perfect? It will likely be something that you modify many times over the coming months and years, as you further hone your skills.

Copywriters are usually caused as independent professionals.
Freelancers can find work by pitching small companies, making an application for published tasks, or partnering with web designers and companies.
The most typical kinds of copywriting tasks offered are direct-response copywriting, such as landing pages and e-mail marketing, and small company website copywriting. Nevertheless, copywriting is utilized in nearly every service and industry, so there is a variety of work available..

Click on this link to register for Bluehost webhosting and begin developing your portfolio today!

Step 5: Find Your First (Unpaid) Gig.

Now, its time to do some research study and learning! Prior to you can reasonably finish any sort of copywriting project, you will desire to discover the basics of convincing writing and copywriting, along with the basics of consumer psychology.

You can ask the neighborhood in the Freelance Writers Den, or reach out to someone you know in the industry. Preferably, you desire detailed feedback, not only from the business owner, but also from somebody with actual experience as a copywriter.


Think about any business owners in your household or good friend group. Take an appearance at their sites or advertising products.

You do not require to acquire your PhD in any of these topics, but you wish to find out enough that you could hold a reasonable discussion about any of the topics. The internet is a terrific place to begin (consisting of the links above), however dont avoid choosing up a book or 2 on the topics that intrigue you most..

Carrying on from the outright basics, you will wish to familiarize yourself with the core copywriting skills, including:.

Lastly, its time to earn money with some genuine self-employed copywriting jobs. Your first few projects likely wont be the very best paying jobs ever, but the point here is to gain genuine experience through genuine clients– ideally ones that you dont understand personally..

Step 4: Hone Your Skills in Sales, Psychology, Persuasive Writing.

How to write an eye-catching headline.
How to compose a gripping worth proposition.
How to compose a landing page that converts.
How to write a sales e-mail that is actually opened and read.
How to compose ads that sell.
How to write scripts for videos, radio advertisements, and so on (if you prepare to operate in these locations).

Copywriting is NOT content writing. I duplicate, copywriting is not content writing. To produce good material for websites or blog sites, you actually simply require standard writing skills and some knowledge of how the internet works. But to develop great copy, you need to understand the psychology behind the words, and the mind state of individuals who will eventually read your copy..

Realistically, you need to invest at least 10-20 hours studying and learning the fundamentals before you even take on a task. Recognize that to become a knowledgeable copywriter, you require to really get some experience under your belt.

To really find out copywriting, you require to practice. And without any experience, you will likely struggle to find paying clients in this specific niche because it plays such a critical function in a business succcess. This might be a case where its wise to begin off with a few tactical overdue freelance copywriting gigs..

Action 6: Find Your First (Paid) Gig.

Where can you discover freelance copywriting tasks?

There are also gig platforms like Upwork and Fiverr, however, we mostly recommend avoiding these platforms. They take significant fees out of your incomes, the rates are frequently poor, and it can be very tough for new authors to land their first gig.

You can continue practicing, reading books and blogs on the subject, and thoroughly evaluating the work of other writers to find out copywriting techniques and hone your abilities. On that last point, when checking out the copy of other writers, do not just look for expressions and words to steal– consider the psychology and thinking behind the copy to comprehend why the writer is utilizing those words.

Copywriting is a skill that needs to be continuously studied and practiced.


Theres likewise the choice of finding freelance copywriting tasks on quality job boards. However feel in ones bones that not every chance you come across on these boards will be rewarding, so filter accordingly and technique with some level of care.

You can then approach them (in individual if you understand them or by means of e-mail) with a pitch on how you can enhance their copy, and how much you would charge. Nevertheless, pitching will be more effective once youve developed up a more impressive portfolio..

As soon as you gain abilities and experience, you can quickly start charging more and more– however in the start, you will require to be patient.

The Freelance Writers Den has resources for developing writing abilities (the SEO bootcamp has some great information for ending up being an SEO copywriter), landing new customers, enhancing productivity, and managing the everyday aspects of running a freelance company. Its beneficial for both copywriters and content writers (and you will find that you might wish to do both)..

Step 7: Improve Your Skills.

You can likewise have a look at some fantastic copywriting ideas here.

Think about some little local organizations that might have outdated or improperly written copy on their websites or marketing materials. There will be lots of these. Possibly its the local fitness center you go to or a preferred dining establishment..

An excellent place to begin finding gigs is to pitch companies.

Heres just a little list of some alternatives:.

Among the very best methods to level up your freelancing video game is to join the Freelance Writers Den. This membership service consists of more than 300 hours of exclusive classes, bootcamp, eBooks and numerous other finding out materials. Plus, youll have the ability to ask concerns and find out from a community of over 1,500 similar freelance writers!

And do not be afraid to get some training either.

Click here to get more information about the Freelance Writers Den

Step 8: Run Your Business.

Invoice customers to get paid on time (check out our freelancer invoicing guide).
Keep precise records of both earnings and expenditures.
Reserve cash to pay for self-employed freelancer taxes (we recommend setting aside around 20-25% of your income).
Following up with old clients to determine if they have any extra requirements.
Seeking out brand-new clients and projects.
Constantly improving your abilities.
Pitching your dream customers.
Adding brand-new samples to your portfolio, and taking off less-impressive jobs.
Networking with other authors, entrepreneur and marketing professionals.


Here is something important to bear in mind: As a freelancer, you are an organization. And as an organization, there are numerous tasks that you will need to handle. The list below covers some of the most important jobs:.

There you have it: How to end up being a freelance copywriter in just 8 actions!

This guide sets the structure for you to build a successful freelance copywriting company– however obviously, you will require to put in the work to make that dream a reality. As you hone your abilities, strengthen your portfolio and gain self-confidence, you will be able to land progressively higher-tier tasks, and make more cash!.

Per-hour rates are common for all types of independent copywriting projects. In lots of cases, copywriting can have a direct, quantifiable result on service results. Remember, the point here is to show off your copywriting abilities, not your web advancement chops– so dont stress about using a template.

Copywriting is NOT content writing. To genuinely find out copywriting, you require to practice.

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