How to Become a Copywriter: Getting Started & Finding Freelance Copywriting Jobs

Wondering how to become a freelance copywriter? This newbies guide will reveal you step-by-step how to become a copywriter and start making real money in this lucrative writing specific niche!


What Is Copywriting?


Before we start on the nitty-gritty details, its worth taking a birds-eye view of the subject: What is copywriting? And what is a copywriter?.

Now, its time to find out the essentials of how you can become a copywriter and begin discovering independent copywriting jobs. The guide listed below breaks down our recommended process step-by-step.

Prior to looking for a copywriting position or freelance agreement, its crucial to look truthfully at your own skills and specialties. Some concerns that might be useful to ask yourself include:.

Some examples of copywriting consist of landing pages, small company sites, e-mail marketing, online advertisements, product descriptions, magazine advertisements, and even cereal boxes..


How to Become a Copywriter: 8 Simple Steps for Beginners.

Step 1: Evaluate Your Specialties and abilities.

Are you a good writer?.
Do you have examples to show it?.
Do you have any sales experience?
Do you have any understanding of consumer psychology?.
Do you have any company or entrepreneurial experience?
Do you need some training prior to with confidence saying that you are an experienced copywriter?.
Do you understand anything about search engine optimization (SEO)?
Do you have any subjects that you are a true expert in?
Do you comprehend the difference in between content writing and copywriting?.

Keep in mind: The terms “copywriting” and “copyrighting” are often puzzled. Copywriting refers to real writing, while copyrighting describes the legal procedure of registering a copyright or trademark. If you tell somebody you are a copywriter, they may assume you operate in a legal field!

In other words, copywriting is writing “copy”, which can be specified as words with the goal to offer, persuade, or impact. At any time a writer develops a piece of content with the aim to offer a services or product, the activity might be called copywriting..

The term can likewise connect to scenarios where the objective of the writing is to inspire a certain action from the reader. Composing with the objective of encouraging people to sign up to a newsletter, or make a political contribution, would also be thought about copywriting, although there is no “selling” included..

On the other hand, examples of jobs that are not copywriting could include standard post, educational and “how-to” guides, and fiction books..

Do you understand when you read excellent copy, instead of mediocre or bad copy?

Bluehost offers several advantages for new freelancers. Its one of the more budget-friendly hosting plan there, and it also uses very easy to use tools for web advancement, consisting of 1-click WordPress installs..

The rates for copywriting are typically a fair bit greater than for content writing. However, more is typically anticipated of copywriters.

Action 2: Understand the Basics of Freelance Copywriting.

If youre interested in some assistance, the Freelance Writers Den is a paid community that helps freelance authors discover well paying jobs, improve writing abilities, and level up business side of a freelance career. The Den has a lot of important courses and resources for copywriters and content writers alike..

Copy is created to convert or offer in some other method. Customers will anticipate arise from your work, not just a specific variety of words..

Most copywriting does not focus heavily on SEO efforts, although SEO writing principles can still be practical for site work. Copy is typically more focused on transforming a reader who is currently on the page, instead of simply drawing in that reader to the page in the very first location..



If youre brand-new to freelancing, there are some standard principles that you will want to discover. The world of freelancing is quite various from the world of standard employment– and this can be especially true for copywriters, who usually require to regularly pitch to find new clients, and need to have not just exceptional writing skills, however excellent sales skills..

Since producing your own site is the ideal opportunity to hone your copywriting abilities, while also plainly showing your copy to the world..

Is your preliminary portfolio going to be perfect? It will likely be something that you revise many times over the coming months and years, as you even more develop your skills.


Copywriting is extremely project-dependent. The technique for a dental experts site will be much different than the technique for an email marketing campaign for a nonprofit.

Most self-employed copywriting tasks will be charged per project, per hour, or per word.

Per-project rates might apply to projects like producing the copy for an entire website. Per-project rates differ extensively depending on the scope and experience level– something like a site copywriting project may be just a couple of hundred dollars, or as much as $10,000+.
Per-hour rates are typical for all kinds of self-employed copywriting jobs. Beginners may charge around $25 per hour, intermediate authors may charge around $50 an hours, and experts may charge in the series of $100 or more per hour in some cases. Top-tier copywriters may charge $300 per hour or perhaps more.

Copywriting rates differ by experience level and by the outcomes produced..


For the majority of freelancers, you can sign up for a basic shared WordPress hosting strategy. Set up WordPress and search the variety of pre-built templates and themes. Remember, the point here is to flaunt your copywriting skills, not your web development chops– so do not fret about using a design template.

All freelance copywriters should develop a portfolio site– even if they do not yet have much of a portfolio to display..

Copywriters can really charge as much as they want, so long as they can prove that their work is worth the expense. In numerous cases, copywriting can have a direct, quantifiable result on service outcomes.

For absolute newbies, here is a quick crash-course on freelancing, with a particular concentrate on self-employed copywriting. You can find out MUCH more inside the Den, but heres a great location to start:.

Consider this: If you can have a prospective client arrive on your site and your copy convinces that customer to employ you, that definitively proves that you do have adequate copywriting abilities..

Action 3: Create a Portfolio Website.

Copywriting is a skill that takes some time to establish. By starting with an assessment of your own current skill levels, you can be much better prepared for what is to come.


Frequently, work will be delivered by means of Google Doc, Word Doc, and so on and sent for revisions. Expect customers to need revisions most of the times. Copy is something that will often need to be improved, and requires far more attention to detail than fundamental content writing or blogging..

Copy is generally shorter, more direct, and more convincing than standard content writing. Even composing a 5-word marketing heading is thought about copywriting– and professionals might charge hundreds, if not thousands, for those 5 words..

Per-word rates are really common for content writing, but less so for copywriting where fewer words are typically used..

Copywriters are usually caused as independent professionals.
Freelancers can find work by pitching small companies, getting posted jobs, or partnering with web developers and agencies.
The most typical kinds of copywriting tasks offered are direct-response copywriting, such as landing pages and e-mail marketing, and small service website copywriting. Nevertheless, copywriting is used in almost every service and market, so there is a large variety of work offered..


Developing a site these days is much easier than it used to be. For beginners, we suggest using Bluehost for finding your domain and establishing your hosting. Bluehost makes it extremely simple to set up a basic WordPress-based website..

Click on this link to sign up for Bluehost web hosting and start constructing your portfolio today!

You can ask the community in the Freelance Writers Den, or reach out to someone you understand in the industry. Preferably, you want in-depth feedback, not just from the company owner, however likewise from someone with real experience as a copywriter.


Copywriting is NOT content writing. To produce decent material for blog sites or websites, you actually simply require basic writing abilities and some understanding of how the internet works.

Realistically, you should spend at least 10-20 hours studying and finding out the essentials before you even take on a task. Recognize that to become a skilled copywriter, you need to really get some experience under your belt.

To genuinely find out copywriting, you need to practice. And without any experience, you will likely have a hard time to discover paying customers in this specific niche since it plays such a pivotal function in a business succcess. So, this might be a case where its a good idea to start with a couple of tactical overdue freelance copywriting gigs..

Step 5: Find Your First (Unpaid) Gig.

Step 4: Hone Your Skills in Sales, Psychology, Persuasive Writing.

Moving on from the outright fundamentals, you will wish to acquaint yourself with the core copywriting skills, consisting of:.

How to write an attention-grabbing heading.
How to write a gripping value proposition.
How to write a landing page that converts.
How to write a sales e-mail that is actually opened and checked out.
How to write ads that sell.
How to compose scripts for videos, radio ads, etc. (if you prepare to operate in these areas).

First, consider any service owners in your friend or family group. Have a look at their websites or marketing materials. Could they use a re-do? Approach them to ask if they would like help– for free if so. In exchange, ask them for two things: Detailed feedback, and authorization to use the work as a sample on your website..

Now, its time to do some research and learning! Prior to you can fairly finish any sort of copywriting job, you will wish to discover the essentials of convincing writing and copywriting, along with the basics of consumer psychology.

Step 6: Find Your First (Paid) Gig.

You do not need to obtain your PhD in any of these topics, however you desire to learn enough that you could hold an affordable conversation about any of the topics. The internet is a terrific place to start (consisting of the links above), however do not avoid getting a book or more on the subjects that interest you most..

Its time to get paid with some real freelance copywriting tasks. Your first few projects most likely will not be the best paying tasks ever, but the point here is to get genuine experience through genuine clients– preferably ones that you do not know personally..

Where can you find freelance copywriting jobs?

You can continue practicing, reading books and blogs on the subject, and carefully examining the work of other writers to find out copywriting methods and hone your abilities. On that last point, when checking out the copy of other writers, dont just look for words and expressions to steal– consider the psychology and reasoning behind the copy to comprehend why the writer is utilizing those words.

You can then approach them (in individual if you know them or by means of e-mail) with a pitch on how you can enhance their copy, and just how much you would charge. Pitching will be more effective once youve built up a more outstanding portfolio..

Among the very best methods to level up your freelancing game is to join the Freelance Writers Den. This subscription service consists of more than 300 hours of special classes, bootcamp, eBooks and various other learning materials. Plus, youll have the ability to learn and ask concerns from a community of over 1,500 like-minded freelance authors!


You can likewise have a look at some terrific copywriting tips here.

Copywriting is an ability that needs to be constantly studied and practiced.

Theres also the option of discovering independent copywriting jobs on quality job boards. Just know that not every chance you come across on these boards will be rewarding, so filter appropriately and approach with some level of caution.

The Freelance Writers Den has resources for developing composing abilities (the SEO bootcamp has some excellent details for becoming an SEO copywriter), landing brand-new customers, improving productivity, and handling the daily elements of running a freelance company. Its helpful for both copywriters and content authors (and you will discover that you might want to do both)..

When you gain skills and experience, you can quickly begin charging more and more– however in the beginning, you will need to be client.

Heres simply a small list of some alternatives:.

And dont hesitate to get some training either.

Believe about some small local services that might have outdated or inadequately written copy on their websites or marketing materials. There will be lots of these. Maybe its the local fitness center you go to or a favorite restaurant..

There are likewise gig platforms like Upwork and Fiverr, nevertheless, we mainly advise avoiding these platforms. They take substantial charges out of your profits, the rates are frequently poor, and it can be really tough for brand-new writers to land their first gig.

Action 7: Improve Your Skills.

A great location to begin finding gigs is to pitch companies.

Click on this link to find out more about the Freelance Writers Den

Billing customers to make money on time (check out our freelancer invoicing guide).
Keep accurate records of both earnings and costs.
Set aside money to spend for self-employed freelancer taxes (we recommend setting aside around 20-25% of your income).
If they have any extra requirements, following up with old clients to determine.
Looking for brand-new customers and tasks.
Continuously enhancing your abilities.
Pitching your dream customers.
Including new samples to your portfolio, and taking off less-impressive projects.
Networking with other authors, company owner and marketing specialists.

Step 8: Run Your Business.


Here is something crucial to remember: As a freelancer, you are a company. And as a business, there are numerous tasks that you will need to manage. The list below covers some of the most crucial jobs:.

So there you have it: How to become a freelance copywriter in just 8 steps!

Copywriting is NOT content writing. To truly learn copywriting, you need to practice.

Per-hour rates are common for all types of self-employed copywriting jobs. In many cases, copywriting can have a direct, quantifiable effect on service outcomes. Remember, the point here is to show off your copywriting abilities, not your web advancement chops– so dont fret about using a template.

This guide sets the foundation for you to build a thriving freelance copywriting service– but naturally, you will require to put in the work to make that dream a truth. As you sharpen your skills, strengthen your portfolio and gain confidence, you will have the ability to land increasingly higher-tier tasks, and make more money!.

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