How to Pitch & Win Freelance Writing Clients Without a Bullhorn

Or youre frozen, thinking about putting yourself out there on social media, and telling the world, “Im a freelance writer.”

Youre sitting at your computer system battling with how to pitch an editor.

Perhaps youre anxious about a call with a prospect.

That ever happen to you?

You do not need a bullhorn to connect with potential customers and land well-paid writing assignments. Heres how to pitch and win as a freelancer, even if youre an introvert.

How to pitch freelance potential customers, land tasks, and get paid well is on your mind … A LOT

Which voice inside your head keeps piping up …

Maybe youre not cut out for this.
What if they discover you do not understand everything?
What do you know about how to pitch this possibility, business, or publication?
If just you were more positive, more social, more outgoing … If youve ever got stuck believing you do not understand how to pitch or you cant win at freelancing, because youre not the loudest individual in the room, youre not alone.

Meet Tom Albrighton: The Freelance Introvert

Tom Albrighton

What would you do if you got laid off from your job in the publishing industry? Thats precisely where Tom Albrighton found himself about 15 years ago.

He chose to put himself out there and give freelancing a try … on his own terms.

Searching for recommendations on how to pitch and win at freelancing, even if youre not the loudest person in the space? Check out Toms ideas and advice from a current interview inside the Freelance Writers Den.

Today, hes carved out a niche as a freelance editor and B2B author. And hes the author of The Freelance Introvert:.

Q1: Can you be a successful freelance writer, even if youre an introvert?

Over time, Ive understood thats just my character. Im happy working on my own. I believe the older I get, the more introverted Ive become, and thats simply fine.

Tom: Yeah, for sure. Ive been freelancing for close to 15 years. Before that I came up through non-fiction book publishing. And Ive been an introvert my entire life.

Q2: Whats helped you the most with how to pitch and win at freelancing?

I try and keep expectations with freelance writing potential customers realistic. Beat them, rather than constructing up the expectations and then falling brief.

Tom: Everyone finds their own path to freelance success. I always motivate everybody to explore their own course and not always copy what Ive done. Some concepts that have actually worked for me consist of:.

When you actually listen, often youll think: “Oh, I can see what theyre getting at now. I might see what they were attempting to state or didnt quite feel they might state.”.

Offer worth. I like to find the customers who fit my service, and really focus on assisting them to the finest of my capabilities.

Listen thoroughly to potential customers and clients. Its important to actually listen to what people are stating. And understand you do not always understand what theyre stating the very first time around.

Plus, being a great listener is just part of who you are, if youre an introvert.

Q3: Whats the different between being a shy author and introvert freelancer?

Tom: Theres a typical misconception that introvert immediately equals shy. Theyre extremely different.

An EXTROVERT draws energy from other individuals, feels stimulated by company, wishes to be around individuals, maybe feels a bit low and doing not have instructions when theyre alone.

For an INTROVERT, its the other way around. You draw energy from being alone instead of from remaining in business. You get energy from your alone time. If you desire to, you can handle business. You just choose not to be in business for a lot of the time.

Often when youre meeting potential customers and clients for the first time if youre a shy writer … You feel tense and uncomfortable in business. And its constantly there.

Is simply a sensation if youre an introvert freelancer … Shyness. And its not always there. Being an introvert is more of a character quality. I like to define it like this:.

Q4: What are the downsides of being an introvert freelancer?

There are some disadvantages of ending up being too introverted as a freelance writer:.

You prevent marketing and reaching out. You know you need to do some outward-facing jobs, but you dont. : Read the guidelines for a prospect on how to pitch a concept, and then do it. Market yourself. Get on the phone and deal with customers. You will not have a freelance composing organization if you do not put yourself out there.

As a freelancer, you need to be self-directed. Youve got to keep the whole program on the road, and that can be challenging for introverts.

You get too much of what you want. Its how a lot of freelancers begin to second-guess how to pitch, how to get customers, how make more. If youre part of a community like the Freelance Writers Den, you do not have to work alone.

Tom: Well, I can go actually weeks, maybe months in some cases, without seeing anybody face to deal with about freelance work. For me, that truly enhances my well-being.

Q5: What are some strengths of being an introvert freelance author?

Tom: Its a character trait. This isnt true for everyone, however introverts tend to be independent and self-motivated. You:.

Dont require to draw energy from others.
Have the abilities and discipline to set your own targets and objectives, and motivate yourself.
Do not get pulled out of shape quickly.
Listen extremely thoroughly to what people say, remember it, and you act upon it.
Have the capability to focus.
Worth long-lasting customer relationships, over short-terms ones.

These are a few of the important things that make introverts fantastic freelancers.

Q6: What marketing strategies do you recommend to get self-employed work?

Heres three techniques I recommend:.

Im talking about the much shorter LinkedIn posts rather than truly long short articles. Ive seen a lot of authors get organization this method. Simply share your truth, your thoughts about being a freelance author.

Marketing is the generation of future cashflow.

If youre a bit more old-school like me, find an ideal customer and send a pitch. Select a firm or a company that youve always desired to work for, and simply compose them a truly, truly great pitch letter.

I attempt and keep expectations with freelance writing prospects reasonable. If youre part of a neighborhood like the Freelance Writers Den, you do not have to work alone.

Just share your reality, your ideas about being a freelance author.

Tom: You need to pick a sustainable marketing activity. You cant approach it with a spring-clean mentality, do one massive splurge, and get it out of the way. Think of it like this:.

If youre an introvert freelance author, youve got a lot going for you.

If you do not put yourself out there, you will not have a freelance writing service.

Evan Jensen is the blog editor for Make a Living Writing. Hes training to run another 100-mile ultra-marathon when hes not on a writing due date or capturing up on emails.

Need aid landing freelance writing gigs? Lets talk about in the remarks.

Youve got a lot going for you if youre an introvert freelance writer. Welcome it. Dont try to be someone youre not. Its a strength that can assist you move up, earn more, and land fantastic clients … in your own way. Its not a limitation. Look at it this way, and youll be fine.

It requires to be sustainable, and something you delight in. The marketing you do today is setting your truth 6 to 12 months down the line.

Practice your elevator speech. This can truly assist you when a prospect says: “Tell me about yourself.” (Thats sort of a trigger for introverts. When I hear that, I instantly believe: Oh, I dont wish to discuss myself. I do not wish to expose anything to you.). So instead of going crazy, take some time right now to write your individual pitch. When possibility or customer asks, that method youve got a response.

If you wish to get severe about how to pitch and land customers, you require to select a freelance marketing activity youll actually do every day or every couple of days.

You do not need a bullhorn to be a freelance writer.

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