How to Pitch & Win Freelance Writing Clients Without a Bullhorn

Or youre frozen, thinking of putting yourself out there on social networks, and informing the world, “Im a freelance writer.”

Possibly youre distressed about a call with a possibility.

Youre sitting at your computer wrestling with how to pitch an editor.

That ever occur to you?

How to pitch freelance prospects, land projects, and make money well is on your mind … A LOT

Which voice inside your head keeps piping up …

You do not need a bullhorn to connect with potential customers and land well-paid writing projects. Heres how to win and pitch as a freelancer, even if youre an introvert.

Maybe youre not cut out for this.
What if they find out you dont know everything?
What do you understand about how to pitch this prospect, company, or magazine?
If only you were more confident, more social, more outbound … If youve ever got stuck believing you do not know how to pitch or you cant win at freelancing, due to the fact that youre not the loudest individual in the room, youre not alone.

Meet Tom Albrighton: The Freelance Introvert

Tom Albrighton

What would you do if you got laid off from your job in the publishing industry? Thats exactly where Tom Albrighton found himself about 15 years ago.

He chose to put himself out there and provide freelancing a try … on his own terms.

Searching for guidance on how to win and pitch at freelancing, even if youre not the loudest individual in the room? Inspect out Toms ideas and recommendations from a recent interview inside the Freelance Writers Den.

Today, hes taken a niche as a freelance editor and B2B author. And hes the author of The Freelance Introvert:.

Q1: Can you be an effective freelance writer, even if youre an introvert?

I utilized to be described as shy. But in time, Ive understood thats simply my character. Im rather a singular individual. Im pleased on my own. Im delighted dealing with my own. I believe the older I get, the more shy Ive become, and thats just great.

Ive been freelancing for close to 15 years. And Ive been an introvert my entire life.

Q2: Whats helped you the most with how to win and pitch at freelancing?

I try and keep expectations with freelance writing prospects realistic. Beat them, rather than developing up the expectations and then falling brief.

Listen carefully to potential customers and clients. Its important to truly listen to what individuals are saying. And understand you dont constantly know what theyre saying the very first time around.

When you really listen, in some cases youll believe: “Oh, I can see what theyre getting at now. I could see what they were trying to say or didnt quite feel they might state.”.

Plus, being a good listener is just part of who you are, if youre an introvert.

Provide worth. I like to find the customers who fit my service, and truly concentrate on assisting them to the very best of my capabilities.

Tom: Everyone discovers their own path to freelance success. I constantly encourage everybody to explore their own path and not always copy what Ive done. But some ideas that have actually worked for me consist of:.

Q3: Whats the different in between being a shy author and introvert freelancer?

An EXTROVERT draws energy from other individuals, feels stimulated by company, desires to be around people, maybe feels a bit low and doing not have instructions when theyre alone.

For an INTROVERT, its the other way around. You get energy from your alone time.

If youre a shy writer … You feel tense and awkward in business, typically when youre fulfilling potential customers and customers for the first time. And its constantly there.

Is just a feeling if youre an introvert freelancer … Shyness. And its not constantly there. Being an introvert is more of a character trait. I like to define it like this:.

Tom: Theres a typical misunderstanding that introvert automatically equals shy. However theyre extremely different.

Q4: What are the drawbacks of being an introvert freelancer?

You prevent marketing and reaching out. You understand you require to do some outward-facing tasks, however you dont. : Read the standards for a prospect on how to pitch a concept, and then do it. Market yourself. Get on the phone and handle clients. You will not have a freelance writing organization if you do not put yourself out there.

You get too much of what you want. Its how a lot of freelancers start to second-guess how to pitch, how to get customers, how earn more. If youre part of a community like the Freelance Writers Den, you do not have to work alone.

There are some disadvantages of becoming too introverted as a freelance writer:.

As a freelancer, you require to be self-directed. Youve got to keep the whole show on the road, and that can be challenging for introverts.

Tom: Well, I can go literally weeks, maybe months sometimes, without seeing anybody face to deal with about freelance work. For me, that truly enhances my well-being.

Q5: What are some strengths of being an introvert freelance writer?

These are a few of the things that make introverts fantastic freelancers.

Tom: Its a character characteristic. This isnt real for everyone, however introverts tend to be independent and self-motivated. You:.

Do not need to draw energy from others.
Have the skills and discipline to set your own targets and goals, and motivate yourself.
Dont get pulled out of shape easily.
Listen really carefully to what people state, remember it, and you act upon it.
Have the capability to focus.
Worth long-lasting client relationships, over short-terms ones.

Q6: What marketing techniques do you advise to get independent work?

Evan Jensen is the blog editor for Make a Living Writing. Hes training to run another 100-mile ultra-marathon when hes not on a writing deadline or catching up on emails.

It requires to be sustainable, and something you enjoy. The marketing you do right now is setting your reality 6 to 12 months down the line.

If you want to get serious about how to pitch and land customers, you require to pick a freelance marketing activity youll actually do every day or every couple of days.

Heres 3 techniques I advise:.

You dont need a bullhorn to be a freelance author.

Marketing is the generation of future cashflow.

Simply share your reality, your ideas about being a freelance writer.

Discover & & pitch an ideal customer. If youre a bit more old-school like me, find a perfect client and send a pitch. Keep it workable. Select a company or a company that youve always wished to work for, and simply compose them a truly, truly great pitch letter.

Post on LinkedIn to get leads & & referrals. Im discussing the shorter LinkedIn posts instead of really long short articles. So 1,300 characters is the limit. Its probably about 200 words. Ive seen a great deal of writers get business in this manner. And you do not need to post anything very initial, very innovative. Simply share your truth, your ideas about being a freelance writer.

Practice your elevator speech. This can truly help you when a possibility says: “Tell me about yourself.” (Thats sort of a trigger for introverts. When I hear that, I right away think: Oh, I do not desire to speak about myself. I do not want to reveal anything to you.). Rather of freaking out, take some time right now to compose your individual pitch. That way youve got a reaction when prospect or client asks.

Required assistance landing freelance composing gigs? Lets talk about in the comments.

Youve got a lot going for you if youre an introvert freelance writer. Welcome it. Do not try to be someone youre not. Its a strength that can help you move up, earn more, and land excellent customers … in your own way. Its not a limitation. Look at it in this manner, and youll be great.

If you dont put yourself out there, you will not have a freelance writing company.

I try and keep expectations with freelance composing prospects realistic. If youre part of a neighborhood like the Freelance Writers Den, you do not have to work alone.

Tom: You need to pick a sustainable marketing activity. You cant approach it with a spring-clean mindset, do one massive splurge, and get it out of the way. Think of it like this:.

If youre an introvert freelance author, youve got a lot going for you.

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