How to Stop Being Distracted and Do What Matters: Interview with Nir Eyal

Diversion is no friend to a writer. If we are going to truly do work that matters, however, we cant simply combat interruption.

If youve ever believed that you were addicted to innovation or wondered (most likely, disappointed) about why you keep putting off crucial jobs and just cant appear to focus, then this interview is for you.

In this weeks episode of The Portfolio Life, I have a conversation with behavioral designer Nir Eyal, who assists people style habits to form healthy routines. This conversation was absolutely nothing except enlightening as Nir helped me much better understand why I get so sidetracked, what I can in fact do about it, and why “more determination” isnt the response.

You can listen in to our discussion here:

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In this episode, youll hear:

Distraction is no friend to a writer. She is all over, all around us, from the devices we use to the websites we go to, to how we consume our news and media. If we are going to genuinely do work that matters, however, we cant simply fight interruption. We have to understand it.

How most diversion starts from within and why all habits comes from the relief of pain.
Why time management is pain management. Youll never master distraction if you dont understand the pain you are attempting to get away.
Why you cant separate what makes something engaging from what makes something potentially addictive.
The threat behind the word “addicting”.
How to make yourself indistractable.
The 3 nutrients kids are missing and why kids are drawn to technology, plus how to assist them become indistractable.

Nir is the author of Hooked: How to Build Habit-Forming Products and Indistractable. You can find him at

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