ALLi have a new brief guide all about podcasting. ALLi members can download their complimentary ebook copy of Podcasting for Authors in the Member Zone. Browse to allianceindependentauthors.org and log in. Navigate to the following menu: BOOKS > > SHORTGUIDES. Other formats are readily available to members and non-members in ALLis Bookshop
This Short Publishing Guide from the AskALLi group at the Alliance of Independent Authors will show you precisely how you can make inroads into podcasting to build your reader following and sell more books. In doing so, you will feel more engrained in the lives of your readers, and other authors.
Podcasting is popular business, numerous authors are taking up the mic and putting their voices out worldwide to assist them find readers, developing a platform and growing their confidence. Today, the Alliance of Independent Authors AskALLi team is launching a new book all about podcasting for indie authors. This is how to design a podcast program for indie authors.
What is Podcasting?
This guide is developed to be checked out chronologically but some contextual information has been repeated in several chapters, for those who choose to dip exclusively into particular sections. We comprehend that authors lives are hectic.
The market is growing quickly and numerous authors have leapt into the space, as visitors, listeners and hosts. This book will reveal you exactly how you can make inroads into podcasting to construct your reader following and offer more books.
A podcast is a digital audio file made available to download to a computer system or mobile device via the internet, and typically taking the form of serial, on-demand episodes, following a format comparable to radio shows. Listeners subscribe to the podcast, then episodes download automatically to their gadget through podcast players like iTunes, Stitcher, Spotify and Overcast.
A few years ago, listening to a podcast was a niche interest activity, but as mobile technology progressed, the cultural zeitgeist moved. Thanks to enormous need, access to technology and the omnipresence of the internet, more people than ever are now listening and taping to podcasts on every possible topic– an approximated 2 million unique programs, together incorporating 48 million episodes today, according to the Podcast Insights site. Ofcom informs us that a person in eight people in the UK now listen to a minimum of one podcast episode weekly, and the US statistics reveal a comparable photo.
To get the best arise from this guide, its beneficial to understand some core principles. First of all, podcasting is an industry in its infancy and its tools are constantly enhancing. While this book is current at the time of composing, some of the tools and processes might have altered by the time you read it.
Podcasts tend to be speech-based: interviews, talk shows, lectures, books or anything you wish to produce in audio format. When they desire and consume it on demand, the distinct selling point distinguishing them from radio is that listeners can download the audio. Like self-publishing in comparison to standard publishing, podcasting has generated a far more diverse and multi-faceted variety of material than traditional voice media.
When referring to costs, we utilize United States Dollars (USD) unless pricing estimate a source. USD is the most universal currency for indie authors as many of the dominant company are based in the United States and operate in USD.
Doubt and Anxiety in Podcasting
If you arent particularly technically smart, or you experience doubt and stress and anxiety over appearing on a podcast, thats not a reason to forgo podcasting. The majority of authors and podcasters experience doubts, imposter syndrome, and overwhelm at times. Podcasting requires skills you are not likely to have actually established yet but these issues lessen with direct exposure.
If you arent particularly technically savvy, or you experience doubt and anxiety over appearing on a podcast, do not worry. You arent alone. The majority of authors experience doubts, imposter syndrome and overwhelm sometimes. Podcasting is a reasonably brand-new space that needs abilities you might not have developed. Continue reading, though, because these issues decrease with exposure.
How to Design a Podcast
Author podcasts are as differed as the authors who develop them. The only limit to what you can do with a podcast is your own creativity.
That stated, there are things you can do to provide your concepts a much better possibility of thriving. For example, it assists to think about a few of the following basic concerns prior to you pick a name and commission logo design artwork:
Recognize your podcasting objectives when youve answered the whys and whats. To expression it another way, whats the function of your podcast and what result do you desire it to provide?
Why are you beginning a podcast?
What will be the tone and subject of your show?
If you arent sure how to answer these concerns, often totally free writing can help. The concept is basic: sit down with a pen and paper and write a stream of awareness while trying to answer the concerns youve been asked. Doing so often offers clarity, bringing your genuine thoughts and desires to the forefront in such a way that can direct your actions.
Here are some typical objectives in podcasting to provide you ideas:
To generate book sales
To be acknowledged as a professional in your specific niche
To share an important message
To connect with a particular group of readers
Its useful to write your answers down so you can refer back to them as you establish your programs principle. You may have more than one objective. Note them all if you do. Youre trying to find a podcast principle that unifies them. Coming up with a strong vision at an early stage will stop you needing to pivot after youve currently build an established brand.
Pick a Theme
When youve decided on the audience you want to target and the goals you wish to attain, its time to move from a basic principle to a specific style. This will be your specific niche– an idea around which you will orbit to construct your defined audience over time. Examples include:
Your style can be broad or narrow however you should be passionate about whatever you choose. Because sticking to your theme is what will keep your core perfect audience engaged with your material, it should be something youre thrilled to research and discuss on a regular basis.
If you still cant tell whether your concepts will strike a chord after that activity, do some keyword analysis. If youre looking to produce a podcast that talks about popular TELEVISION programs, you might type the names of those programs into Google Trends and compare their search traffic, looking for TELEVISION shows that get searched a lot however arent being covered by other podcasts. In response, the site presents a list of widely searched concerns on your provided subject.
Making scripted LitRPG
Teaching how to end up being a digital nomad
The mindset of professional athletes
Do market research study once you have a concept of what to podcast about. Browse your shows subject on Spotify or Apple Podcasts. Listen to episodes of comparable shows to see what they succeed and consider ways they could improve. When you get an idea for a theme, take a look at the podcast charts to see if there are any shows already covering the cornerstone subjects you have in mind. Exist many comparable podcasts? Then thats not always a bad thing, if there are. The reality that theyre in the chart just shows that there is demand for the type of material you wish to develop. Whats different about your program could help it stand out from the rest.
Preferably you desire to find concepts that are:
Howard Lovy, ALLi Multimedia Manager.
Like readers, podcasting listeners can be picky. Attempt to cover too lots of concepts and youll push away prospective listeners.
If a few of your concepts do not have an overlapping audience at all then it a good idea to select. Pick one and podcast just about that if you wish to catch a defined audience. Thats a tested method to form a cohesive brand and gather superfans. If you actually desire to attract 2 unique audiences then you could mash them together in one podcast and threat losing the interest of numerous, or you might create a 2nd podcast as soon as youve gotten more experience and can manage the extra workload
Howard Lovy, ALLi Multimedia Manager.
Its fine to pick one thats currently popular as long as you think that your special take will be enough to help you get attention. That it will remain interesting for you and produce sufficient long-lasting material to provide a constant stream of concepts. All of these concerns can assist you choose an efficient theme.
Podcasting as an Indie Author: ALLi Team Experiences.
We talked to the ALLi group podcasters to understand their experiences with podcasting.
A journalist for more than thirty years, focusing mostly on innovation, innovation, and science, Howard has always gravitated towards independent thinkers. Now, as an independent editor, podcast manufacturer for ALLi and host of ALLis ” Inspirational Indie Authors” podcast, Howard helps self-publishing authors find their voice.
Popular enough to attract organic traffic
Not so competitive that your podcast gets buried by rivals
Why do you podcast?
Give members a tip to help them podcast better.
My podcast provides me an excellent reason to fulfill fascinating indie authors from worldwide and all walks of life.
Invest $100 or so in a great, professional-quality microphone. It will be worth it.
What one error should members prevent when podcasting?
Michael LaRonn, Author and ALLi Outreach Manager.
Since publishing his very first book in 2014, he has actually produced a respected composing portfolio while raising a household and working a full-time job in the insurance market.
Michael LaRonn, Member Q&A Podcast Co-Host and Outreach Manager.
Michael La Ronn is the author of over 30 science fiction & & dream novels and author self-help books. To date, he has released over 1.5 million words of fiction and nonfiction.
Doing the entire thing ad-lib is a mistake. Script out a minimum of a part of your podcast. Youll sound more expert.
Why do you podcast?
Give members a suggestion to assist them podcast much better.
I podcast due to the fact that its talk therapy. Discussing releasing on a routine basis assists me solve my own issues. Plus, I get to assist individuals.
Audio, audio, audio. Purchasing an excellent microphone is constantly an excellent concept. I d start with a USB microphone– you can never ever go incorrect with a Blue Yeti..
What one mistake should members avoid when podcasting?
Sacha Black, ALLi Blog Editor.
Sacha Black, ALLi Blog Manager.
Dont mess around with sound effects if you dont understand what youre doing. I once heard a brand-new podcaster utilize a noise gate improperly in their recordings– each time they stopped speaking, it sounded like they were getting killed due to the fact that their voice dropped off suddenly. It was unlistenable. Its better to have no audio manipulation than bad adjustment! If you dont know what youre doing, ask a more experienced podcaster to spare an hour of their time to show you how to do things effectively, or purchase an audio editing course.
Sacha joined ALLi in 2017, and became a member of the group in May 2019. Shes also the host of The Rebel Podcast.
Why do you podcast?
Podcasting is enjoyable! Also its a possibility to network and satisfy other authors and specialists in the industry and I constantly learn from them.
Provide members a pointer to help them podcast much better.
The most essential change I made was to produce a spreadsheet/table for myself. Its a template so I simply reproduce it each week and each cell in the table consists of another regular slot on the show. It suggests I always remember a segment and dont have the pressure of needing to remember it all weekly.
What one error should members avoid when podcasting?
Orna Ross, Director of ALLi, novelist and poet.
Orna Ross, Director of ALLi.
The most significant mistake I made was trying to make the podcast everything and trying to consist of whatever in it. It made it too complicated and too time consuming. I stripped it back, and made it easier. That increased my motivation and made me wish to continue. Its important to keep the fun in the podcasting.
Why do you podcast?
I discover what Im believing! And as speaking is so much simpler than composing, I get lots of repurposable content for books and other publications.
This is a tip for getting more listeners Choose an SEO friendly title or subtitle, have a podcast homepage on a relevant website, with show notes and ideally a records, and make sure you add your podcast to as lots of directory sites as possible.
Give members an idea to help them podcast better.
What one error should members avoid when podcasting?
Self-Publishing News: Dan Holloway and Howard Lovy (podcast just).
Getting caught in tech. Unless you are an editing professional, contract out anything thats time-consuming so you can focus on the material.
Register for ALLis Self-Publishing Advice Podcast.
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Self-publishing is a fast-changing industry and in our #AskALLi podcasts we cover every aspect, from evergreen concepts to the current news, from beginner to advanced. Effective self-publishers trust ALLi to bring only the most up-to-date best practice and actionable ideas, strategies and tools.
Here are the five steams of the #AskALLi Self-Publishing Advice Podcast:.
Inspiring Indie Author Interview (podcast only).
Every second Sunday, the #AskALLI podcast also uses a weekly Inspirational Indie Author Interview in which ALLis multimedia manager Howard Lovy interviews ALLi members about the motivation behind their books. CLICK HERE to tune into ALLis inspirational author Interviews.
Foundational Self-Publishing Advice Podcast: Orna Ross and Dan Parsons (video livestream + podcast ).
ALLis Self-Publishing Advice Podcast.
Members Q&A Self-Publishing Advice Podcast: Orna Ross and Michael LaRonn (video livestream + podcast ).
The podcast airs on Sundays and fridays. On Friday, members of the ALLi group dive deep into topics of interest to indie authors. And every second Sunday, host Howard Lovy interviews ALLi members about their books and motivations.
Thanks to enormous demand, access to technology and the omnipresence of the internet, more people than ever are now tape-recording and listening to podcasts on every possible topic– an estimated two million unique programs, together encompassing 48 million episodes today, according to the Podcast Insights site. Author podcasts are as differed as the authors who create them. If youre looking to create a podcast that talks about popular TELEVISION shows, you might type the names of those shows into Google Trends and compare their search traffic, looking for TELEVISION programs that get searched a lot but arent being covered by other podcasts. If you really want to appeal to 2 distinct audiences then you might mash them together in one podcast and threat losing the interest of many, or you might produce a 2nd podcast as soon as youve gotten more experience and can manage the additional workload
As part of its #AskALLi campaign, in which the Alliance of Independent Authors ensures to address any self-publishing question any author might have, we run a popular self-publishing suggestions podcast.
Listeners subscribe to the podcast, then episodes download immediately to their device through podcast gamers like iTunes, Stitcher, Spotify and Overcast.
Each month Dan Holloway and Howard Lovy talk about the newest news and trends of interest to indie authors. CLICK ON THIS LINK to tune into ALLis Self-Publishing News Podcast.
Advanced Self-Publishing Advice Podcast: Orna Ross and Joanna Penn (video livestream + podcast ).