The term “content repurposing” is utilized a lot. What does it mean and how do you “do it”? Well, thats what the Alliance of Independent Authors AskALLi group intends to respond to today. With deep thanks for the contributions from members and partners. In specific, Nate Hoffelder, Debbie Young, Alison Morton, Tom Fowler.
The Ultimate Guide to Content Repurposing: What is Content Repurposing?
A frustrating prospect if you have lots of social platforms and no time to constantly create fresh material. You can recycle content youve already developed to start discussions any place your readers are. If youre posting material on a platform and you want to develop relationships with your readers then you require to ensure your present and responding to concerns and remarks.
Content repurposing is the reuse of content youve currently produced. Turning a video youve made into a podcast. Or utilizing short articles youve composed and turning them into a book.
The Ultimate Guide to Content Repurposing: The Strategy
If youve never repurposed any content then here is an easy technique to help you get going.
What is Your Aim?
If youre trying to build your platform, then it may be you desire to repurpose content for posts on other individualss websites or for pitching to huge publications. Repurposing content into a reader magnet is a far more reliable way of content repurposing if you want to grow your mailing list.
Prior to you toss material out into the world, you need to know why youre doing it. What is your objective? Is it to increase your platform size? Increase your sales? Or grow your mailing list register? The response will change how you approach content repurposing.
Who is Your Audience?
The next part of your technique is to discover your audience. If youre not exactly sure where to start, we have a fantastic supreme guide to discovering your readers right here.
You need to know who your audience are. Are they 50-70 years of age individuals who check out newspapers and event on Facebook? Are they 18-40 year olds who enjoy Instagram and Audio however dislike Facebook, Snapchat and TikTok.
Because it will stop you squandering your time repurposing content that your ideal readers will not see, the answer to this question is vital. If youre an author with the very first set of readers then repurposing material for conventional media may be a beneficial usage of time. Or you may discover putting content and time into Facebook might work best. But if youre an author with the 2nd type of reader, then hanging out repurposing posts for Facebook or media is a complete waste of your time. Instead, you need to be creating imagery from your words and potentially turning the composed word into audio.
What Do You like Doing?
Ask yourself what do you like doing, what your skills are and crucial of all, how much time you have. Its very easy to let content repurposing take over all of your time including the time youre meant to be investing on writing your books.
Here we reach the core of the technique. If you do not take pleasure in the format youre attempting to produce, its no great hammering yourself into the ground trying to create content. If your readers only regular YouTube but you dislike video then perhaps its time to outsource the material repurposing, believe of other ways to record them or in a severe case, modification genre. Think about it as a Venn Diagram. One circle holds the information about where your readers hang out. The other includes the type of material you like to produce. Where they meet is the compromise and where you must intend your material repurposing efforts.
The Ultimate Guide to Content Repurposing: How Do You Start Repurposing Your Content?
Not all authors like video as a format, thats alright. You do not have to use or begin with video if its not something youre comfortable with. You might begin with audio and have actually that transcribed. Or if you do not like audio either, you might start with the composed word. That stated, if youre open to using video as your starting format, then it maximizes your opportunity for repurposing. Why? From video comes whatever else.
For instance, lets say you record a video for your launch, a “pointers” video or maybe a behind the scenes or video on a subject theme associated to your book. As soon as you have the video you can do the following:
You could even use delivery software application like Bookfunnel to send it to your newsletter.
Using the same video, you can utilize AI transcription services to cheaply produce a transcript. After a quick review and edit you can turn the material into an article, a newsletter email. Sacha did this with the above video on her site here.
You might then edit the post to utilize as a visitor post short article on other sites.
Depending on the post material, you might turn the ideas into a list or a cheatsheet and usage as a reader magnet or giveaway.
You can break this down further by taking single sentences or quotes and producing graphics for multiple social media websites. Like the graphic reverse.
Convert the video (MP4) file using totally free online conversion websites or iMovie (for Mac users) or any movie software application. You can transform it into an audio only file (MP3). You can then utilize the MP3 as a podcast or an interactive blog site post. You can see an example of this in the following video from Sacha Black, please keep in mind the video does utilize explicit language and resulting podcast episode here.
Image posted on numerous social networks sites throughout Sachas book launch.
The Ultimate Guide to Content Repurposing: Fiction vs Nonfiction vs Poetry
Compose article or articles you can then use as content for your newsletters
Turn post or articles into brief freebie books you can utilize as reader magnets, free gifts or for newsletter swap projects
Use excerpts from your blogs and articles for social posts throughout various social medias
Edit and polish deleted chapters and utilize them as giveaways, reader magnets, perk product or sellable narratives as additional entrances into your world and series.
You could repurpose those scenes and add more to turn it into a novella for the very same functions.
Turn cover art into physical posters, stickers, bookmarks, notepads etc to sell or giveaway.
Turn cover art into digital posters, phone backgrounds etc to giveaway or sell.
Turn cover art or quotes from the book to put onto product
Take an essential sentence or more and turn it into a graphic you can publish on social media to promote the story or psychological feel, theme or tropes. (See Jennas image as an example).
Take a short excerpt from one book and utilize it to develop a long-form advert for example on Facebook.
Photo Credit: Jenna Moreci, excerpt from The Saviors Sister.
Rebel Author branding utilized on product.
There are a wide variety of ways you can repurpose your material as a fiction author. Below is a list of concepts, however its FAR from extensive. Repurposing is restricted only by your imagination.
Collect articles youve written and turn them into one thorough brochure as a freebie or free gift.
Take suggestions from your short articles (or books) and develop a pointers list, cheatsheet or bonus giveaway.
Use the suggestions for a brief e-mail to your newsletter with handy recommendations.
Print the ideas onto branded bookmarks, postcards for events or giveaways.
Turn posts or pointers into infographics or suggestion graphics for social networks (see the first image in the post).
Utilize your logos or business branding and put it on product. See image as an example. Sacha Black utilizes the Rebel Author branding from her podcast on merchandise.
Utilize your poems in anthologies.
Utilize your poems in publications.
You could read your poems on video, include effects, or read them on live video sessions.
You might turn your poems into a podcast adding music and theatrics over the top, Atticus Poetry is an excellent example of this.
Turn shorter poems into social posts, either hand composing them or producing them digitally. You can view examples of this on Rupi Kaur, Atticus Poetry, and Amanda Lovelaces Instagram.
Consider merchandise, Christopher Poindexter has actually produced branded prints he will hand compose poems and sign which he then sells. Tyler Knott Gregson has done something comparable, hand typing poems, printing his poems on mugs, postcards and more.
The Ultimate Guide to Content Repurposing: Case Study Nate Hoffelder
To offer you an example, a couple months ago I taped a video for Kirsten Oliphants Stay-Home Story Summit. Obviously that video required a great deal of prep work (research, notes, and even a script). I turned all that research into a 1200-word article. Not just did this help me get my thoughts in order, it also allowed me to use my work twice.
How do you utilize content repurposing to help develop your organisation? (Feel totally free to consist of any graphics or examples here).
Most just recently, I have begun composing my first draft of my post on social networks, and just later publishing it as a blog post. This offers me a couple of dozen tweets for prospective customers to find, and it also adds beneficial details on my timeline.
With thanks to Nate Hoffelder for his contributions and case study. Learn more about Nate on his website and Twitter.
For beginners, I attempt to constantly use content at least twice, if not 3 times. I reuse previously published post as visitor blog posts (this is so fundamental that its almost not repurposing, I know). What I likewise regularly do is take a blog site post I just wrote and either turn it into an infographic, lead magnet, or conference presentation (often all three!). Often I will even work backwards, taking the research I provided for a conference session and turning it into an article or hand out.
What are your finest tips for authors who are brand-new to content repurposing but wishes to offer it a go?
” For the last 10 years, Ive composed a month-to-month column for each of two local neighborhood magazines. I repurpose these in two ways: (1) Ive collected them into books, adding 2 new books to my back catalogue. The very first books were of the columns from 2010-2016 and I will do a second pair of books at the end of this year for the columns 2017-2020. (2) A week or two after each magazine has come out, I use that months column as an article– I aim at publishing weekly, on a Wednesday, which suggests 4-5 new posts to compose monthly. Thanks to these columns, I now only have 2-3 new posts to compose. In both cases, the columns are seasonal and topical, and at the end of each post I segue into talking about and promoting among my books.
This technique has likewise led to other benefits: its developed my reputation as a local author (I once strolled into Tetbury Library to meet a librarian pal for coffee and when the librarian asked me my name, she said and gasped “Gosh, are you THE Debbie Young?” Great for my ego!) Its also led to regional speaking invites.
I originally started writing these columns when I switched my full-time day task for a part-time one in order to concentrate on my writing, and I believed dedicating to regular columns would make certain I wrote a minimum of something each month, to length and to due date, and it worked– so that was another benefit, though it looks like ancient history 10 years on!
British thriller writer Alison Morton.
You dont have to get it right the very first time. It doesnt even have to look good to be helpful. For instance, my extremely first lead magnet was a workbook on how to come up with names. The very first version looked fine, but it wasnt till after the 3rd modification that it began to look really excellent.
It still takes time to learn how to create a brand-new format, however fortunately for me I have actually discovered numerous FB groups where I can ask and post a design for feedback. That feedback is critically essential to getting the design right before publishing it.
The Ultimate Guide to Content Repurposing: Member Examples.
I think my greatest error remained in not recognizing that I needed to discover the ins and outs of how to create material in a new format before I reworked my content. I am great at composing article, and I thought I could create graphics, memes, and workbooks and get it right the first time. I could not have actually been more wrong!
The term “content repurposing” is utilized a lot. Content repurposing is the reuse of content youve already created. If youre an author with the first set of readers then repurposing content for conventional media might be a worthwhile use of time. For beginners, I try to constantly utilize content at least twice, if not three times. I believe my biggest error was in not acknowledging that I required to learn the ins and outs of how to develop content in a brand-new format prior to I remodelled my material.
Taking a piece you wrote and turning it into a handout, infographic, video, or social media meme is truthfully simpler than you believe. The trick is in editing and reformatting your work so it fits the brand-new format, and for that Canava is a fantastic location to begin.
” Like Debbie I compose a monthly column for a community publication. I put together 25 of the best ones into a guide for novice writers, then added 10 more articles for a second editions. I produced the first ebook in 2016, however updated the 2nd edition and made it available large and in print. I then use it as a post on my composing blog. And yes, at local events where I am selling my books, people say, “Are you THE Alison Morton who composes in the Deux-Sèvres Monthly?” Then I brace for a dispute, however its never taken place yet. Individuals are absolutely lovely and typically buy a book!”.
What errors have you made with content repurposing (or if no errors, what mistakes should other writers avoid?).
Debbie Young reuses article material.
Alison Morton repurposes short articles.
” The book I believed would be the 3rd book in my mystery series wasnt good enough. Thats not imposter syndrome talking: it objectively wasnt. So I took the book I was going to utilize as # 4 (luckily already composed– and better) and utilized it rather. I desired a novella to utilize as a reader magnet. I took the plot of that disposed of novel, stripped it down, polished it up a bit, and turned it into a novella. (” Red City Blues” if you look at my Amazon page.) Some scenes were great enough to repurpose as they were. A few required some TLC, and I required to compose others out of whole fabric. However an excellent part of the novella existed in novel type at one point.”.
Tom Fowler repurposed a discarded novel.
Todays new post on my blog is an example.”.