Your Very Best Author Marketing Plan

by Julie Glover

Ive considered marketing a lot.

Ive read books about it, talked with other authors about what worked and what didnt, and attempted numerous approaches. Ive mulled over publishing industry changes, book signings and tours, web tools, and social media. Ive learnt more about Facebook advertisements, Amazon ads, and dipped my toe into the BookBub world.

Among the very best sources for marketing details is this blog site right here! Heres simply a tasting of author marketing posts you can discover on Writers in the Storm:

But Heres the Problem …

I might have a great marketing strategy, all the tools I need to make it occur, and the spending plan to boot. I begin with dollar check in my eyes and visions of readers devouring my stories with satisfied smiles on their faces.

Often right now, in some cases much later on.

I often make big plans and then do not follow through.

And then I crap out.

Regardless, marketing is my least favorite part of being an author, and Im bad at following through with big plans.

Whats the Best Plan?

Many authors are naturally talented online marketers, others are wonderful students who apply savvy suggestions with success, and yet others are merely good at getting the needed jobs done. Helpful for you!

Its the exact same with composing. If you want to do it, you will. If you dont, you ultimately will not.

Whether youre a sales genius or a humiliating failure, I can inform you the finest strategy for you. After a lot of messing up, I lastly kept in mind that saying that the very best exercise program is the one that you will do.

Theres no point in telling yourself that youll run a marathon when you hate running down the street. If you have vertigo and 2 left feet, nor ought to you take up ballroom dancing.

Remember how you informed yourself at the start of a worldwide pandemic that this was your opportunity to reacquaint yourself with the treadmill? And instead, you spent weeks refining your sourdough starter and cinnamon rolls? Surprise! Surprise! You followed through with the thing you in fact wished to do.

The very best marketing plan is the one you will do.

Sift Through Advice.

If youll sift through all book marketing guidance with this in mind, you can conserve yourself a lot of distress. Ask yourself questions like:

In other words– as my Gen-Z kids have typically said– you do you. (” As if I might do anybody else,” mutters their Gen-X mom.).

What marketing is required or preferable and what isnt?
Some things you have neither talent nor interest are still necessary tasks. You are not needed to be on social media, however you must write a blurb for your book.

Which tasks do I delight in doing?
What do you anticipate doing? Schedule signings do not work for many authors, however I know one who likes this one-on-one interaction a lot that she becomes a sales powerhouse at signings.

What would success truly appear like for me?
Consider what results you can expect provided who you are and what youll do. Review the points above if that image is not the success you want. Reconfigure the plan until you have something that represents who you are, what you desire, and what you will really, honest-with-yourself complete.

What speed is reasonable for me to accomplish tasks?
Get real with yourself about what marketing will look like, offered your personality and lifestyle. Not everyone can run the author marketing sprint. You may need to jog to your destination. And thats all right.

What are my marketing strengths?
Accept those smart marketing techniques that use your skills. My coauthor and I have actually found that I suck at doing advertisements but Im fantastic at handling our Facebook group. We each play to our strengths.

Which necessary tasks should I hire?
Still require it done? Like you can get assist with composing that blurb or hire someone to do your Amazon advertisements. Whatever needs doing– brief of composing the book– someone out there can do it for you.

What marketing strategy concepts have you found out that you will and will not do? What modifications have you made or need to make?

* * * * * *.

About Julie.


Get genuine with yourself about what marketing will look like, offered your personality and way of life. Not everyone can run the author marketing sprint.

Julie is represented by Louise Fury of The Bent Agency. You can visit her site here and likewise follow her on Facebook.

When not writing, she collects boots, practices widespread sarcasm, and supporters for good grammar and the addition of the interrobang as a much-needed punctuation mark.

Images by StartupStockPhotos and Sabine Mondestin from Pixabay.


Ive checked out books about it, talked with other authors about what worked and what didnt, and tried numerous methods. Welcome those smart marketing methods that tap into your skills. Whatever needs doing– brief of composing the book– somebody out there can do it for you.

Julie Glover writes secrets and young adult fiction. Her YA modern book, SHARING HUNTER, finaled in the 2015 RWA ® Golden Heart ® and is now on sale! She is also coauthor, under the pen name Jules Lynn, of the supernatural suspense Muse Island Series.

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